Melissa Forziat, small business marketing consultant, provides marketing tips every week and free advice to small business owners looking to grow a loyal audience. Check out the whole collection of marketing tips by topic here!
I talk a lot about knowing who your target markets are and addressing their pain points. In marketing, you may be using a broad brush to paint the picture of your business and offerings to [...]
Referral marketing is one of the most powerful ways to grow your business. As a business owner and marketer, you know that networking is a meaningful tool. You may have networking opportunities on the calendar. [...]
Every week I tell you about the basic principles of good marketing. Some weeks good marketing intersects with real life events. Last week was one of those weeks. I had been called for jury duty, [...]
Negotiating is an important skill. In life, we might think of negotiating as “compromising.” In business, negotiating is about closing deals. If you run a business, chances are that you handle negotiations on a regular [...]
When you are in the world of social media marketing, one of your most powerful tools is the hashtag. Whether you are a business professional trying to get your product or service out there, or [...]
If you are marketing your business or nonprofit, you might be thinking about running a campaign, launch, or event. Something I have commonly noticed among clients is that they tend to think about a campaign [...]