Marketing Tips of the Week

Marketing Tips of the Week 2017-05-23T13:32:18+00:00

Melissa Forziat, small business marketing consultant, provides marketing tips every week and free advice to small business owners looking to grow a loyal audience.  Check out the whole collection of marketing tips by topic here!

Speaking Your Customer’s Language

I talk a lot about knowing who your target markets are and addressing their pain points. In marketing, you may be using a broad brush to paint the picture of your business and offerings to [...]

The #1 Question to Build Referrals and Grow Your Network

Referral marketing is one of the most powerful ways to grow your business.  As a business owner and marketer, you know that networking is a meaningful tool.  You may have networking opportunities on the calendar.  [...]

4 Secrets for Successful Negotiating

Negotiating is an important skill.  In life, we might think of negotiating as “compromising.” In business, negotiating is about closing deals.  If you run a business, chances are that you handle negotiations on a regular [...]

The Power of the Hashtag

When you are in the world of social media marketing, one of your most powerful tools is the hashtag.  Whether you are a business professional trying to get your product or service out there, or [...]

How to Make the Most of Your Marketing Campaign

If you are marketing your business or nonprofit, you might be thinking about running a campaign, launch, or event.  Something I have commonly noticed among clients is that they tend to think about a campaign [...]