Setting prices is part of your marketing. It reflects on your business, and it also reflects on the spending habits of the customers you attract. If your prices are low, you attract customers who want low prices. If you offer a lot of sales, you attract customers who like sales. If your prices are high, you attract customers who want higher quality or even status. Set your prices confidently, and remember that – in doing so – you are speaking to a certain type of customer. Who do YOU want to attract?
For a more-detailed discussion of how to know your value and set your prices, click here.