Have you heard of the Rule of Seven? There is a theory that you have to get your message in front of a new customer 7 times before they will trust you enough to buy. The Rule of Seven is a theory – but doesn’t it make sense? If you are trying to sell, sell, sell from the very first interaction, you may not be getting the traction you hoped for. You may even be pushing potential customers away. Tell me, what is YOUR strategy for engaging with your customers?
