Thank you for joining in for this session of “Pinpointing Your Perfect Brand and Target Market.” I consider this session the foundation to all marketing.
I hope this session shed light for you on the core elements of your marketing plan: your target market(s) and your message to them. To be successful in generating sales, we as business owners need to take the time to get these things right. And it’s especially tricky at a time like this, when so many aspects of our business, the market place, and our audience’s lives have changed and perhaps are still changing.
Thank you to the ASBTDC for partnering with me to host this event. Thank you to YOU for showing up and working on your business.
As a companion to my talk, I wanted to make sure you have the tools you need to work through this material for your business. You can find the resources from the presentation on this page, and I hope they help you!
Resources
“Pinpointing Your Perfect Brand and Target Market” slides
Get the full slide deck from the August 13 presentation so you can revisit any slides you needed for your notes. Download Here
Exercises and Resources
This session may have introduced you to some exercises you need to work through further for your business. Here are a couple of resources that may help you!
- How to Research Where Your Target Markets Are – Need to locate your target markets, but not sure where to begin? Use these guidelines! Download Here
- Brand Statement – Use this worksheet to create your brand statements. Remember, you want one for each target market! Download Here
- Buyer Motivation – A simple exercise to help identify what makes your leads want to become paying customers or clients. Download Here