Melissa Forziat

I’m excited you could join in for the “Marketing Your Business from the Driver’s Seat” presentation!

Psychology is intricately woven into marketing and sales. The more you know about it, the more you can take a position of power in your messaging and set yourself up for success with your leads. Everything means something. The little details make a difference. Now, hopefully, you have ideas for tweaks you can make that could make an impact.

Thank you to the ASBTDC for partnering with me to host this event. Thank you to YOU for showing up and working on your business.

As a companion to my talk, I wanted to get you a few additional tools that may help you work through this material for your business. Check out more resources from my presentation on this page!

Slides

Get the full slide deck from the January 29 presentation. Download Here

Free Downloadable Exercises

List of Brand Values

This is an exercise from one of my online courses that I’m giving to you for free! Use this list of brand values to decide how you want to show up in your personal or business brand. Download Here

List of Tone Descriptors

This is another exercise from one of my online courses that I’m giving you for free. Use this list of tone descriptors to decide how you want to sound to your audience to develop a loyalty to your personal or business brand. Download Here

Buyer Motivation – One-Sheet Exercise

This is a simple exercise you can do for each person or type of person you want to influence. This boils down your conversation to what will be most productive! Download Here

Social Styles Resource

This is a quick reference for you to commit to memory! These are the four social styles people have as buyers (in sales), and what you should look for in negotiations to help influence your approach. The better you know these, the more you know what to do with each style, the better your results! Download Here

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