Melissa Forziat

Thank you for joining in for this session of “Smart Principles of Marketing Messaging.” This topic is all about taking a look at psychology of your marketing as it relates to your brand and target market.

I hope you come away with a sense of how much every part of your message matters, and the sometimes subtle tweaks you can make that can have a deep impact.

Thank you to the ASBTDC for partnering with me to host this event. Thank you to YOU for showing up and working on your business.

As a companion to my talk, I wanted to make sure you have the tools you need to work through this material for your business. You can find the resources from the presentation on this page, and I hope they help you!

Resources

“Smart Principles of Marketing Messaging” slides

Get the full slide deck from the April 9 presentation so you can revisit any slides you needed for your notes. Download Here

Exercises and Resources

This session may have introduced you to some exercises you need to work through further for your business. Here are a couple of resources that may help you!

  • How to Research Where Your Target Markets Are – Need to locate your target markets, but not sure where to begin? Use these guidelines! Download Here
  • The Meaning of Colors – A quick reference image that will help you determine if the colors of your brand are saying what they need to! Download Here
  • Tone of Voice – Use this quick exercise to determine what tone you want to establish for your brand. Download Here
  • Values – Use this simple exercise to figure out the values of your brand. Download Here

Blogs

There are a number of blogs I have written to give you more insight on the topics of brand and target market. These are some you may want to check out: