Melissa Forziat

Thank you for joining in for the latest webinar in our marketing series: “Create a Profitable Marketing Strategy.”  I consider this topic CRITICAL information for your business success.

I hope this session shed light for you on what it looks like to have a lead and customer retention plan. If you want to generate the most revenue and referrals you can for your business – as efficiently as possible – you have to have a strategy for it. The time you spend on this material and the homework will be well worth it.

Thank you to the ASBTDC for partnering with me to host this event. Thank you to YOU for showing up and working on your business.

As a companion to my talk, I wanted to make sure you have the tools you need to work through this material for your business. You can find the resources from the presentation on this page, and I hope they help you!

Resources

“Create a Profitable Marketing Strategy” slides

Get the full slide deck from the February 19 presentation so you can revisit any slides you needed for your notes. Download Here

Exercises

This session may have introduced you to some exercises you need to work through further for your business. Here are a couple you can start with to build on this material:

  • Single Pathway Exercise – Want a warm-up? Get started by charting out one basic pathway (from seed planted to desired outcome achieved) for your business. We are looking to document the road to a microconversion with this one. Download Here
  • Funnel Composition and Filling Your Tiers – This one exercise will help you unlock what methods of marketing should go into your marketing plan. My intention with this exercise is to take you from a blank slate to creating a clear, tactical list for yourself, and we’ll get there step by step. Download Here

Blogs

There are a number of blogs I have written to give you more insight on the topic of marketing strategy. These are some you may want to check out: