Melissa Forziat

I’m glad you joined in for the “Profiting with Partnership Marketing” event! Of all types of marketing, this is one kind of marketing that I can recommend for virtually any business. Whatever budget you have, size of your business, industry, or location, chances are that you can market your business more effectively with some collaboration.

I hope this session gives you ideas you can start using immediately. Partnership marketing is more useful than ever! Thank you to the ASBTDC for partnering with me to host this event. Thank you to YOU for showing up and working on your business.

As a companion to my talk, I wanted to make sure you have the tools you need to work through the different components we talked through today. You can find the resources from the presentation on this page, and I hope they help you!

Resources

“Profiting with Partnership Marketing” slides

Get the full slide deck from the October 15 presentation so you can figure out how to build more collaborations. Download Here

Crafting Your Controlled Message exercise

If you want people to effectively share the message of your business, you have to know exactly what message they should be spreading. Use this worksheet to craft YOUR controlled message. Download Here

Types of Partners for Partnership Marketing resource

A handy one-page reference document for you to use as a rubric to find businesses that can be allies for you in partnership marketing. Bring this with you when you network until it becomes second nature for you to spot a potential partner. Download Here

What Can Partners Do? resource

Another one-page reference document for you to use when brainstorming how to collaborate with partner businesses. Use this to get you started with ideas! Download Here

Promotional Ideas resource

Yet another one-page reference document with “idea clouds” you can use to think about tactical marketing options that would be right for your business and your partners. Download Here

Blogs

There are a number of blogs I have written that may shed more light on partnership marketing: