When you make a call to action, provide a clear outcome of the action. Many people get stuck in a loop of decision making that prevents them from responding. This loop is known as “action paralysis.” Research shows the response rate can be DOUBLED by explaining how the action will have a positive impact.

Example: “Donate $10 today” vs. “Donating $10 today will provide food for a child for a month.” In this case, the second statement makes it clear how that donation makes a difference in the world and attaches deep meaning to the action.

With marketing, there are many ways to prime a potential customer. Once we get to the point of making a call to action, showing the impact of the decision can nudge your audience past the action paralysis.

Showing the impact of the decision can nudge your audience past the action paralysis. #marketing Click To Tweet

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