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About Melissa Forziat

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So far Melissa Forziat has created 283 blog entries.

Selling Your House. Now What?

You’ve decided it’s time to sell your house. Now what? You’ve watched House Hunters, Flip or Flop and the Property Brothers on HGTV. Looks easy enough, right? What’s the first piece of advice you’ve heard? Oh yeah - declutter. Get rid of things. Clean, clean clean. Sellers market - no problem - done deal. Let’s [...]

Selling Your House. Now What?2019-08-20T11:35:44-07:00

Rebranding Your Business: The Essentials

Rebranding is a big deal.  Initiating a rebrand is a project to be taken seriously!  It is one that ideally involves strategic thinking and a planned execution.  If you are thinking about rebranding your business, this Marketing Tip of the Week is a good place to start.  Let’s talk about the essentials of rebranding your [...]

Rebranding Your Business: The Essentials2019-08-13T22:36:25-07:00

Top Mistakes Made on Business Print Jobs

A single mistake on a business print job can cause major embarrassment. And corrected reprints can cost hundreds or even thousands of dollars, depending on the size of the job. Making an extra effort to avoid any mistakes is a wise idea. Here are some of the most common print mistakes and how to avoid [...]

Top Mistakes Made on Business Print Jobs2019-08-13T22:54:56-07:00

Your Learning Style and Why it Matters for Your Space

  A lot of us know our zodiac sign, but do we know our learning style? Simply put, we all learn differently. Our learning style is the way we best receive and process information. The three main learning styles are Visual, Auditory, and Kinesthetic.   While we all utilize different learning styles at different times, [...]

Your Learning Style and Why it Matters for Your Space2019-08-07T11:07:40-07:00

Marketing around Stigma – Accentuating the Positives of a Difficult Subject

Every business is different, and the marketing techniques that work for one may not work for another. For businesses that deal with social stigma or shame around the pain points they resolve, marketing can be a challenge!  In this Marketing Tip of the Week, let’s look at how you can start to get traction when [...]

Marketing around Stigma – Accentuating the Positives of a Difficult Subject2019-07-30T19:42:34-07:00

How to Get Comfortable Talking About Yourself

A few weeks back, I was invited to be a guest on a webinar with an established professional figure in my industry. While of course I was extremely flattered, I found myself panicking inside. What would I say? How would I say it? The webinar was focused on writing the “About Me/Us” page on a [...]

How to Get Comfortable Talking About Yourself2019-07-30T19:05:34-07:00

Are You Missing This Part of the Sales Process and Leaving Money on the Table?

  A few months ago, I went to a business event in the city run by someone I really admire.   It was here in New York City and the ticket price was relatively inexpensive.   I knew this woman’s work and that it would be a worthwhile event. I also believe in continuing to [...]

Are You Missing This Part of the Sales Process and Leaving Money on the Table?2019-07-23T14:05:14-07:00

When Irony Looks Like You’re Trying to Trick Your Audience

I recently saw an ad on Facebook from a marketing coach who was marketing to marketers.  He used a clickbait headline about how content marketing and funnels are dead.  I immediately saw the irony, and so did a good percentage of his audience.  The comments were a real grab bag, with some advocates and some [...]

When Irony Looks Like You’re Trying to Trick Your Audience2019-07-16T21:52:18-07:00

5 Key Product Placement Mistakes That Businesses Make

To better understand the importance of product placement, let’s do an exercise with your imagination. Imagine you are the top chef in a restaurant and you want to impress your clients. What do you focus on, apart from taste? You use several techniques to make your dishes look fabulous and make your clients eat with [...]

5 Key Product Placement Mistakes That Businesses Make2019-07-16T18:53:27-07:00

Better Goals=Happier You!

By Halle Eavelyn   If you could achieve one big grand goal in your business this year, what would it be?   What if you could be more connected to your work? To your home? And to yourself? What if every day was exciting? What if one day you woke up and said “life and [...]

Better Goals=Happier You!2019-07-09T17:10:32-07:00