Let’s get back to fundamentals today: Target markets. Chances are if you have done any research on how to market a business, you have heard of them. You know you are supposed to hone in on the right audience for your message. But how specific do you really need to be about who your target [...]
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So far Melissa Forziat has created 258 blog entries.
Enjoy this great guest blog from Business Operations Consultant Melissa Morris. If you’re a service-based business owner than you’ve surely heard the term client onboarding (if you haven’t, that’s ok because I’m going to tell you all about it!). Client onboarding is that crucial time when a prospect becomes a client. Onboarding typically starts with [...]
Whenever a topic starts coming up more frequently, I know it is time to write a Marketing Tip of the Week about it! This month, I've had a few different talks with small businesses who have been searching for marketing support and are frustrated with the results. Their requests seem reasonable, and yet they’ve been [...]
Enjoy this week's guest post from Britt Sullivan on taking the next step in your business. You’ve worked hard to learn all this great info on how to start or run your business successfully. You know what you need to do to take your business to the next level. So now what? Now it’s [...]
When it comes to email marketing, one question is top of mind for most marketers: How do I improve my open rate? With email marketing being one of the most effective ways to target individual leads, the drive to make it as effective as possible is constant. How can you get more people opening and [...]
This week's guest post from Amy Edge is all about delegation as a way to help your business grow. Today I am going to share with you the one BIG secret that will help your business to grow EXPONENTIALLY! It’s why so many business owners can quickly go from burnout to making five figures each [...]
One of the most crucial things you can do in your business is build an email list. Your email list gives you direct access to your leads to have targeted communication with them and gauge their interest. There are many ways you can use this list, but before you can use it, you have to [...]
Thinking of starting an Etsy shop? This week's guest post from Leah of Boynton Fly Away Studio will help you get started. Owning and running an Etsy shop is a thrilling experience. I have to admit however that I was slightly overwhelmed by just how much work went into the business side of selling my [...]
Last week, many of us experienced the most epic meltdown of Facebook and Instagram we have ever seen. Not-so-affectionately known as #FacebookDown and #InstagramDown, it was a long day for people like me who manage multiple client accounts for social media. But when the dust settled, there was an important lesson you were meant to [...]
This week's guest post is from Parenting Specialist Rachel Bailey on why you shouldn't hide your "weakness". Many of us know that running a successful business is about solving a problem for our clients or customers. But when I started my business, I was the one with the problem. At the time, I was working [...]