When you think of marketing, you might first think of the launch phase or the high-volume reach you plan to get after the launch of your offerings. But, marketing is also priming your audience! If you want to be strategic in your launch, you can go as far back as beta testing and prototyping to [...]
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So far Melissa Forziat has created 294 blog entries.
Enjoy this week’s guest post from spiritual teacher and energy healer, Kinsey Lee, and regain your business mojo. Have you ever had one of those days? You know the ones I’m talking about; you have a very long to do list and absolutely no motivation to do anything but stay in bed and binge watch [...]
Enjoy this week’s guest post from creative, Amanda Parker. Her tips for making graphics that stand out are simple and worth applying. Have you been in business more than five minutes? Then you know the importance visuals, like graphics, play in your business. Many of my clients come to me understanding good design is [...]
There is an aspect of my background that I use every single day in business, and it’s not one you would expect: improv comedy training. Although I never performed professionally in improv - nor did I aspire to - doing years of drop-in classes has had a big impact on my business. Whether you’re an [...]
Enjoy this week’s guest post from writer and content marketer, Renzo DeLeon, and consider using a coworking space for your startup! The nine-to-five work schedule isn’t for everyone, and neither is working in a cubicle all-day every-day. A coworking space provides your startup with the choice of where and when you’d like to work. Alone [...]
Enjoy this week’s guest post from SEO Specialist, Matt LaClear, and consider writing press releases. Press releases seem old school. They have been used for decades by companies and governments around the world. While they aren't as popular as they once were, press releases still offer an effective way to release information to news outlets [...]
Enjoy this week’s guest post from entrepreneur, Will Carr, and remember, No Excuses! What do you feel is the biggest thing that limits your success as a small business owner? Is it a lack of time? A lack of money? A shortage in the amount of resources you need in order to accomplish your goals? [...]
Enjoy this week’s guest post from entrepreneur, Michelle K. Wood and make a decision! There's this big, hairy-scary thing you want to do, and it keeps you awake at night. You're sure it's a good idea, but.... what if it goes wrong? What if it upsets important people in your life? What if it loses [...]
When it comes to marketing, showing a look behind the scenes can be the best idea ever or the worst! When you are thinking about how much to tell your audience, there are several factors to consider. Today, I want to share some guidelines for you to take into account when you are thinking about [...]
One of the sales techniques I find most fascinating is the negative reverse. I have come to appreciate it as a tool that can relieve pressure in a sales conversation and help everyone get to the truth a little quicker. On top of that, it can help us approach sales from a place of service. [...]