This week's guest post comes from Alexandra Suchman, founder of AIS Collaborations. My clients tend to be creative, passionate, right-brained thinkers for whom words like “operations,” “systems”, and “infrastructure” are like nails on a chalkboard. Since my business is helping other small businesses achieve their missions with less stress, clutter, and tediousness, I knew I [...]
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So far Melissa Forziat has created 242 blog entries.
When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue. On the other hand, there is a demand to know the ROI of any marketing activity, [...]
When you plan your marketing strategy, you may find that an event (or major campaign) is a valuable feature. This could be a fundraiser, a launch, a networking event, an appreciation event, a contest. There are many possible formats, and there is no limit to the creativity and the payoff you can get with a [...]
This guest blog post comes from Nicole Ratner, CAE, CMP. Like a personal relationship, networking groups should be an easy conversation between people and leave you wanting to get together again to learn more. I adore this topic: networking not dating! I got that out of my system long ago. Back in 2012, I [...]
When you’re using event marketing as a way to market your business, it quickly becomes clear that you need extra support to execute your project. Many of us turn to volunteers in our times of need, but there is a harsh reality you might learn in the process: if you're not careful, volunteer management can [...]
This week's guest post comes from Caroline Johnson, Founder of Line Writing Co. Being a business owner is tough. There are constant demands to not only complete what you have set out to do, but to stand out in a crowd. Sometimes it can seem like we’re stuck in a sea of people who do exactly [...]
When it comes to marketing a business and serving your clients, webinars can be the perfect solution to achieve both goals at once. Like with any tool, there are a lot of ways to use a webinar. As many webinars as I have done, it occurs to me that this is not a topic I’ve [...]
Check out this great guest post from Darlene Illig on how to organize your office. Living organized can only happen with good systems in place. Ideally, these are put into place to help one be more productive while making day to day life a little easier. When life gets busy, it’s the systems we created [...]
This week, I wanted to do a marketing breakdown of the recent, controversial commercial from Gillette. However you felt about the ad, if you are marketing a business, it will help to understand what they did from a technical standpoint. Many companies experiment with affiliating with causes or controversy. This type of tactic lives on [...]
What do you think makes a person extraordinary? Most of us believe that the inherent gifts and talents found in extraordinary people are what makes them extraordinary. But it is so much more than that! Extraordinary people accept what they have been gifted and feel gratitude for these gifts. More importantly, they cultivate and nourish [...]