Branding & Design

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 2

  We continue our A to Z of Design series with one of my favorite design topics, negative space. Read on to learn more terms that will make working with a designer (or creating your own designs) more effortless.   N is for negative space Also called “white space,” this refers to the areas of [...]

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 22019-06-13T22:24:16-07:00

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 1

Graphic design doesn’t have to be scary. Understanding the lingo can make it less intimidating—plus it makes the process of working with a designer smoother and more productive. Here’s part 1 of your A-Z guide to graphic design. A is for alignment Alignment is the positioning of text, images or design elements in a layout. Items can be [...]

A to Z of Design (for the Non-Designer) – by Lidia Varesco Racoma – Part 12019-06-13T22:24:09-07:00

Branding Terminology – By B&M Design Co

As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish your small business! That’s why we want to take some [...]

Branding Terminology – By B&M Design Co2019-06-13T22:17:58-07:00

How to Create Brand Guidelines for Your Small Business (and Why You Need To!) – by Lidia Varesco Racoma

  I was recently designing packaging for a small business and when I requested their brand guidelines, she had never heard of the term. I’m guessing this is common for many small business owners. Or else, you have heard of brand guidelines, but don’t know where to start when it comes to creating them [...]

How to Create Brand Guidelines for Your Small Business (and Why You Need To!) – by Lidia Varesco Racoma2019-06-13T22:13:54-07:00

Six Habits of Empathetic Companies to Help Improve Your Brand – By Shakira M. Brown

  According to American Express Open, “empathy” is one of the top marketing trends of 2018. Empathy is something you give. And companies that understand that will likely use branding that is appreciated and embraced. These are the brands that will connect, ultimately rising to the top in the hearts and minds of its customers. [...]

Six Habits of Empathetic Companies to Help Improve Your Brand – By Shakira M. Brown2019-06-25T22:53:05-07:00