Tip of the Week

Rebranding Your Business: The Essentials

Rebranding is a big deal.  Initiating a rebrand is a project to be taken seriously!  It is one that ideally involves strategic thinking and a planned execution.  If you are thinking about rebranding your business, this Marketing Tip of the Week is a good place to start.  Let’s talk about the essentials of rebranding your [...]

Rebranding Your Business: The Essentials2019-08-13T22:36:25-07:00

Marketing around Stigma – Accentuating the Positives of a Difficult Subject

Every business is different, and the marketing techniques that work for one may not work for another. For businesses that deal with social stigma or shame around the pain points they resolve, marketing can be a challenge!  In this Marketing Tip of the Week, let’s look at how you can start to get traction when [...]

Marketing around Stigma – Accentuating the Positives of a Difficult Subject2019-07-30T19:42:34-07:00

When Irony Looks Like You’re Trying to Trick Your Audience

I recently saw an ad on Facebook from a marketing coach who was marketing to marketers.  He used a clickbait headline about how content marketing and funnels are dead.  I immediately saw the irony, and so did a good percentage of his audience.  The comments were a real grab bag, with some advocates and some [...]

When Irony Looks Like You’re Trying to Trick Your Audience2019-07-16T21:52:18-07:00

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

Brand Consistency – 5 Rules for Showing Up

For many business owners, the concept of brand seems abstract.  When I lead workshops on this topic, I find that the attendees usually know they need a brand and have a basic understanding of the idea.  What usually comes as a surprise is the scope that brand has in daily operations, the depth of application, [...]

Brand Consistency – 5 Rules for Showing Up2019-06-13T20:40:15-07:00

Is It Worth It to Post Infrequently on Social Media?

Let’s face it – when you have a small business, you might be your own marketing department.  Plus the legal team.  Plus the bookkeeper.  Plus customer service.  Plus human resources.  There are a lot of demands on your time.  When it comes to marketing, social media may be happening, but it’s on the back burner.  [...]

Is It Worth It to Post Infrequently on Social Media?2019-06-13T20:41:15-07:00

Email Marketing: The Personality Behind Your Pitch Emails

If you’re looking for advice on how to write pitch emails, there is no shortage of people out there with opinions.  Pros will give you a style and a template to follow.  Recipients and editors will make suggestions for how to tweak your copy.  Today, I want to frame this differently.  There isn’t one right [...]

Email Marketing: The Personality Behind Your Pitch Emails2019-06-13T20:41:40-07:00

5 Ways to Research Your Audience’s Pain Points

I love the questions I get from brand and target market presentations.  To me, these aspects of marketing are the fundamentals, and if we have questions about fundamentals they NEED to get answered.  A great one came up today about how to identify your audience’s pain points, and I want to dig into this one [...]

5 Ways to Research Your Audience’s Pain Points2019-06-24T23:10:28-07:00

When a Marketing Approach Stops Working

I wanted to take a moment today to address something that is important for EVERY business: What to do when a marketing approach stops working.  No matter what business you have, your objective in marketing is to stay in front of – and relevant to – your target market.  So, what do you do if [...]

When a Marketing Approach Stops Working2019-06-24T23:14:09-07:00

How Specific Do You Need to Be About Your Target Markets?

Let’s get back to fundamentals today: Target markets.  Chances are if you have done any research on how to market a business, you have heard of them.  You know you are supposed to hone in on the right audience for your message.  But how specific do you really need to be about who your target [...]

How Specific Do You Need to Be About Your Target Markets?2019-06-24T23:18:35-07:00