Tip of the Week

3 Marketing Factors to Consider When Beta Testing or Prototyping

When you think of marketing, you might first think of the launch phase or the high-volume reach you plan to get after the launch of your offerings.  But, marketing is also priming your audience!  If you want to be strategic in your launch, you can go as far back as beta testing and prototyping to [...]

3 Marketing Factors to Consider When Beta Testing or Prototyping2019-10-08T22:03:03-07:00

Improv Training: Your Secret Weapon in Business

There is an aspect of my background that I use every single day in business, and it’s not one you would expect: improv comedy training.  Although I never performed professionally in improv - nor did I aspire to - doing years of drop-in classes has had a big impact on my business. Whether you’re an [...]

Improv Training: Your Secret Weapon in Business2019-09-24T19:33:03-07:00

Is Sharing a Look Behind the Scenes a Good Idea or a Bad Idea?

When it comes to marketing, showing a look behind the scenes can be the best idea ever or the worst! When you are thinking about how much to tell your audience, there are several factors to consider.  Today, I want to share some guidelines for you to take into account when you are thinking about [...]

Is Sharing a Look Behind the Scenes a Good Idea or a Bad Idea?2019-08-30T15:42:56-07:00

Using the Negative Reverse to Relieve Sales Pressure

One of the sales techniques I find most fascinating is the negative reverse.  I have come to appreciate it as a tool that can relieve pressure in a sales conversation and help everyone get to the truth a little quicker. On top of that, it can help us approach sales from a place of service. [...]

Using the Negative Reverse to Relieve Sales Pressure2019-08-28T00:35:00-07:00

Rebranding Your Business: The Essentials

Rebranding is a big deal.  Initiating a rebrand is a project to be taken seriously!  It is one that ideally involves strategic thinking and a planned execution.  If you are thinking about rebranding your business, this Marketing Tip of the Week is a good place to start.  Let’s talk about the essentials of rebranding your [...]

Rebranding Your Business: The Essentials2019-08-13T22:36:25-07:00

Marketing around Stigma – Accentuating the Positives of a Difficult Subject

Every business is different, and the marketing techniques that work for one may not work for another. For businesses that deal with social stigma or shame around the pain points they resolve, marketing can be a challenge!  In this Marketing Tip of the Week, let’s look at how you can start to get traction when [...]

Marketing around Stigma – Accentuating the Positives of a Difficult Subject2019-07-30T19:42:34-07:00

When Irony Looks Like You’re Trying to Trick Your Audience

I recently saw an ad on Facebook from a marketing coach who was marketing to marketers.  He used a clickbait headline about how content marketing and funnels are dead.  I immediately saw the irony, and so did a good percentage of his audience.  The comments were a real grab bag, with some advocates and some [...]

When Irony Looks Like You’re Trying to Trick Your Audience2019-07-16T21:52:18-07:00

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

Brand Consistency – 5 Rules for Showing Up

For many business owners, the concept of brand seems abstract.  When I lead workshops on this topic, I find that the attendees usually know they need a brand and have a basic understanding of the idea.  What usually comes as a surprise is the scope that brand has in daily operations, the depth of application, [...]

Brand Consistency – 5 Rules for Showing Up2019-06-13T20:40:15-07:00

Is It Worth It to Post Infrequently on Social Media?

Let’s face it – when you have a small business, you might be your own marketing department.  Plus the legal team.  Plus the bookkeeper.  Plus customer service.  Plus human resources.  There are a lot of demands on your time.  When it comes to marketing, social media may be happening, but it’s on the back burner.  [...]

Is It Worth It to Post Infrequently on Social Media?2019-06-13T20:41:15-07:00