Brand and Target Market

Rebranding Your Business: The Essentials

Rebranding is a big deal.  Initiating a rebrand is a project to be taken seriously!  It is one that ideally involves strategic thinking and a planned execution.  If you are thinking about rebranding your business, this Marketing Tip of the Week is a good place to start.  Let’s talk about the essentials of rebranding your [...]

Rebranding Your Business: The Essentials2019-08-13T22:36:25-07:00

Marketing around Stigma – Accentuating the Positives of a Difficult Subject

Every business is different, and the marketing techniques that work for one may not work for another. For businesses that deal with social stigma or shame around the pain points they resolve, marketing can be a challenge!  In this Marketing Tip of the Week, let’s look at how you can start to get traction when [...]

Marketing around Stigma – Accentuating the Positives of a Difficult Subject2019-07-30T19:42:34-07:00

Brand Consistency – 5 Rules for Showing Up

For many business owners, the concept of brand seems abstract.  When I lead workshops on this topic, I find that the attendees usually know they need a brand and have a basic understanding of the idea.  What usually comes as a surprise is the scope that brand has in daily operations, the depth of application, [...]

Brand Consistency – 5 Rules for Showing Up2019-06-13T20:40:15-07:00

5 Ways to Research Your Audience’s Pain Points

I love the questions I get from brand and target market presentations.  To me, these aspects of marketing are the fundamentals, and if we have questions about fundamentals they NEED to get answered.  A great one came up today about how to identify your audience’s pain points, and I want to dig into this one [...]

5 Ways to Research Your Audience’s Pain Points2019-06-24T23:10:28-07:00

How Specific Do You Need to Be About Your Target Markets?

Let’s get back to fundamentals today: Target markets.  Chances are if you have done any research on how to market a business, you have heard of them.  You know you are supposed to hone in on the right audience for your message.  But how specific do you really need to be about who your target [...]

How Specific Do You Need to Be About Your Target Markets?2019-06-24T23:18:35-07:00

Should You Use Emojis in Email Subject Lines?

When it comes to email marketing, one question is top of mind for most marketers: How do I improve my open rate? With email marketing being one of the most effective ways to target individual leads, the drive to make it as effective as possible is constant.  How can you get more people opening and [...]

Should You Use Emojis in Email Subject Lines?2019-06-24T23:44:53-07:00

Do You Need a Logo Before You Start Marketing?

In a recent presentation I delivered, I was asked a question that struck me as a great one to address here: Do you need a logo before you start marketing?  When the question was asked, it occurred to me that it is one that a lot of people are probably wondering to themselves.  Let me [...]

Do You Need a Logo Before You Start Marketing?2019-06-25T00:13:51-07:00

How You Can Use Critiques to Define Your Brand

As a business owner, you want to put your best foot forward all the time.  You want happy customers, consistent sales, and to be proud of your work.  However, the reality of having your own business is that you are treading an uncharted path.  As you continue to define what your business is, how you [...]

How You Can Use Critiques to Define Your Brand2019-06-25T00:48:48-07:00

Outsourcing Content Creation – Can Someone Else Match Your Company Voice?

This is an FAQ I get when I present about brand and content development to small business owners.  A lot of microbusinesses are struggling to catch up with their workload and desperately want to outsource tasks like content creation that require consistency over time.  The objection I most often hear about this is a concern [...]

Outsourcing Content Creation – Can Someone Else Match Your Company Voice?2019-06-25T01:41:37-07:00

Telling Your Story. Finding Your Audience.

It is rare in business to have a product or service that is totally unique to your company.  Usually, you are sitting amidst a sea of competitors trying to get noticed.  At just this moment, when you are racking your brain about how to convince your audience that you can resolve their pain point better [...]

Telling Your Story. Finding Your Audience.2019-06-25T21:58:01-07:00