When I talk to clients about planning for their upcoming marketing campaigns, I often find myself asking them how they can “squeeze every last drop” out of the opportunity. Small businesses tend to think in a very limited way about the campaigns and events that they run, bouncing between a volume of campaigns but not [...]
One thing I have noticed among many of my small business marketing clients is the tendency to think of marketing as one campaign at a time. They will have an idea for a campaign or an event – something that inspires them and seems like a good hook to bring them top of mind with [...]
Events can be a meaningful way to market a business, but they are also one of the more advanced, complex forms of marketing. If you are looking to run a virtual event for your business, there are a number of factors to consider that may help you get situated. Let’s talk about 7 tips for [...]
When you plan your marketing strategy, you may find that an event (or major campaign) is a valuable feature. This could be a fundraiser, a launch, a networking event, an appreciation event, a contest. There are many possible formats, and there is no limit to the creativity and the payoff you can get with a [...]
When you’re using event marketing as a way to market your business, it quickly becomes clear that you need extra support to execute your project. Many of us turn to volunteers in our times of need, but there is a harsh reality you might learn in the process: if you're not careful, volunteer management can [...]
When it comes to marketing a business and serving your clients, webinars can be the perfect solution to achieve both goals at once. Like with any tool, there are a lot of ways to use a webinar. As many webinars as I have done, it occurs to me that this is not a topic I’ve [...]
This week I am in Washington, DC to speak at the 2018 ASBDC Conference. My train the trainer session is all about how business coaches can teach their clients to have an effective marketing strategy. As I have been prepping for this event for the last month, it occurred to me what massive potential there [...]
One of the techniques to build excitement around your business and bring in new audiences is doing giveaways. Unless you are a philanthropist, you are not doing giveaways just to do them. You are looking for results! And yet, giveaways are often approached as a last-minute campaign with little to no planning. Today, let’s talk [...]
If you are looking for funding for a project or program, there are many potential sources to consider. Investors, banks, grantors, or sponsors could options for you. However, if there might be a groundswell of interest for what you do at an individual level, you might instead choose to leverage support from the masses. People [...]
Have you been thinking about planning an event to market your business, but you’re not sure where to begin? As someone who does both event management and marketing, this is a topic that I tend to get a lot of questions about. Whether coming from a place of overwhelm, confusion, or frustration, the question around [...]