Event Marketing and Campaigns

Pacing Yourself for Your Next Marketing Event

When you plan your marketing strategy, you may find that an event (or major campaign) is a valuable feature.  This could be a fundraiser, a launch, a networking event, an appreciation event, a contest.  There are many possible formats, and there is no limit to the creativity and the payoff you can get with a [...]

Pacing Yourself for Your Next Marketing Event2019-06-25T00:25:35-07:00

Volunteer Management Tips for Your Events

When you’re using event marketing as a way to market your business, it quickly becomes clear that you need extra support to execute your project.  Many of us turn to volunteers in our times of need, but there is a harsh reality you might learn in the process: if you're not careful, volunteer management can [...]

Volunteer Management Tips for Your Events2019-06-25T00:28:44-07:00

5 Top Non-Technical Tips for Hosting a Webinar

When it comes to marketing a business and serving your clients, webinars can be the perfect solution to achieve both goals at once.  Like with any tool, there are a lot of ways to use a webinar.  As many webinars as I have done, it occurs to me that this is not a topic I’ve [...]

5 Top Non-Technical Tips for Hosting a Webinar2019-06-25T00:32:51-07:00

5 Steps to Prepping for a Big Engagement

This week I am in Washington, DC to speak at the 2018 ASBDC Conference.  My train the trainer session is all about how business coaches can teach their clients to have an effective marketing strategy.  As I have been prepping for this event for the last month, it occurred to me what massive potential there [...]

5 Steps to Prepping for a Big Engagement2019-06-25T01:51:43-07:00

Getting the Most from Your Giveaways

One of the techniques to build excitement around your business and bring in new audiences is doing giveaways.  Unless you are a philanthropist, you are not doing giveaways just to do them.  You are looking for results!  And yet, giveaways are often approached as a last-minute campaign with little to no planning.  Today, let’s talk [...]

Getting the Most from Your Giveaways2019-06-25T22:02:08-07:00

The Difference Between Crowdfunding and Peer-to-Peer Fundraising

If you are looking for funding for a project or program, there are many potential sources to consider.  Investors, banks, grantors, or sponsors could options for you.  However, if there might be a groundswell of interest for what you do at an individual level, you might instead choose to leverage support from the masses.  People [...]

The Difference Between Crowdfunding and Peer-to-Peer Fundraising2019-06-25T23:37:33-07:00

Event Marketing – Should You Do It?

Have you been thinking about planning an event to market your business, but you’re not sure where to begin? As someone who does both event management and marketing, this is a topic that I tend to get a lot of questions about. Whether coming from a place of overwhelm, confusion, or frustration, the question around [...]

Event Marketing – Should You Do It?2019-06-26T00:56:03-07:00

How to Make the Most of Your Marketing Campaign

If you are marketing your business or nonprofit, you might be thinking about running a campaign, launch, or event.  Something I have commonly noticed among clients is that they tend to think about a campaign as one marketing activity.  Today, I want to address how you can improve the results of your marketing campaigns by [...]

How to Make the Most of Your Marketing Campaign2019-06-26T01:31:26-07:00

Maximizing Post-Event Marketing

In business, events can look like a lot of things.  They can be hosted and run by your business.  They can be joint projects with other collaborators.  They could even be unplanned, unexpected moments of good fortune.  The common thread is that an event will involve other people.  And the key to maximizing your post-event [...]

Maximizing Post-Event Marketing2019-06-26T01:34:05-07:00

Leveraging Influencer Marketing and Special Events

This weekend – 4th of July in the US – an incredible thing happened.  I was selling tickets at CSz Seattle, a local improv comedy theater, when Mila Kunis and Ashton Kutcher walked up to me to buy tickets. CSz Seattle had unexpectedly arrived at needing an influencer marketing plan. I am sure you can [...]

Leveraging Influencer Marketing and Special Events2019-06-26T22:32:51-07:00