Interviews and Case Studies

When Irony Looks Like You’re Trying to Trick Your Audience

I recently saw an ad on Facebook from a marketing coach who was marketing to marketers.  He used a clickbait headline about how content marketing and funnels are dead.  I immediately saw the irony, and so did a good percentage of his audience.  The comments were a real grab bag, with some advocates and some [...]

When Irony Looks Like You’re Trying to Trick Your Audience2019-07-16T21:52:18-07:00

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

The #1 Lesson I Learned from my Q&A with Writer and Producer Kourtney Kang

The #1 Lesson I Learned from my Q&A with Writer and Producer Kourtney Kang I usually do a Marketing Tip of the Week on Wednesdays, but this week I have a special treat for you. In 2018, I managed my fifth consecutive year of the Asian Hall of Fame event, and one of [...]

The #1 Lesson I Learned from my Q&A with Writer and Producer Kourtney Kang2019-06-13T20:45:30-07:00

A Lesson for Marketers – Analysis of The Controversial Gillette Ad

This week, I wanted to do a marketing breakdown of the recent, controversial commercial from Gillette.  However you felt about the ad, if you are marketing a business, it will help to understand what they did from a technical standpoint.  Many companies experiment with affiliating with causes or controversy.  This type of tactic lives on [...]

A Lesson for Marketers – Analysis of The Controversial Gillette Ad2019-06-25T00:37:45-07:00

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”

Last week I attended Cirque du Soleil’s show Volta.  I have long been a fan of Cirque du Soleil’s artistry, creativity, and original approach to its shows.  Many parts of this show left me in awe, but one sticks out as a great lesson I can apply to life and to marketing.  One of the [...]

Leveraging Mistakes: What I Learned from Cirque du Soleil’s “Volta”2019-06-25T01:29:14-07:00

The 3 Important Lessons I Learned from My Interview with Chef Roy Yamaguchi

Normally I do a Marketing Tip of the Week on Wednesdays, but this week I have an inspiring and informative treat for you. Earlier this year, I managed the Asian Hall of Fame event where we honored Roy Yamaguchi.  I found him to be a humble man with a tendency to let others do the [...]

The 3 Important Lessons I Learned from My Interview with Chef Roy Yamaguchi2019-06-13T20:52:45-07:00

The Lesson We Can Learn from Dove’s Marketing Mistakes

By now you have likely heard about the highly controversial Facebook ad run by Dove earlier this month.  Dove’s ad was a three-second GIF featuring body wash.  The GIF first showed a black woman wearing a brown shirt.  She removes the shirt to reveal a white woman wearing a light-colored shirt.  She removes the shirt [...]

The Lesson We Can Learn from Dove’s Marketing Mistakes2019-06-26T00:25:02-07:00

How Good Marketing Skills Got Me Dismissed from Jury Duty

Every week I tell you about the basic principles of good marketing.  Some weeks good marketing intersects with real life events.  Last week was one of those weeks.  I had been called for jury duty, and it was time to fulfill my civic responsibility.  What I assumed would be a minor inconvenience for my business [...]

How Good Marketing Skills Got Me Dismissed from Jury Duty2019-06-26T01:23:53-07:00

5 Ways the US Presidential Election is One Giant Marketing Platform

I recently had a conversation with a couple friends about the US presidential election.  They were obviously keen to talk about the actual campaigns and politicking.  To their surprise, I pointed out straight away that all I can see in the presidential election is one giant marketing platform where everyone tries to take a bite [...]

5 Ways the US Presidential Election is One Giant Marketing Platform2019-06-26T22:05:39-07:00