Traditionally, my Marketing Tip of the Week is about providing a nugget of education to small businesses regarding marketing, sales, negotiation, or something that relates to small businesses on a budget. Today, although with the same spirit of small business resource and education, I want to approach this a bit differently. I would like to [...]
I am a big believer in using times of challenge or change as fuel to find creative solutions. In a way, that has been a theme across my whole life. So, as the situation with COVID-19 has evolved, I have gone into a mode that I have tapped into many times before. I asked myself, [...]
This Marketing Tip of the Week is going to be different. This is a public service announcement for small businesses, non-profits, event organizers, farmers markets operators, trade show organizers, chambers, SBDCs, and business associations of every description anywhere in the world. Who am I? I am a small business owner (service business) in Seattle. I [...]
I recently saw an ad on Facebook from a marketing coach who was marketing to marketers. He used a clickbait headline about how content marketing and funnels are dead. I immediately saw the irony, and so did a good percentage of his audience. The comments were a real grab bag, with some advocates and some [...]
Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world. There is something I have noticed. Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]
The #1 Lesson I Learned from my Q&A with Writer and Producer Kourtney Kang I usually do a Marketing Tip of the Week on Wednesdays, but this week I have a special treat for you. In 2018, I managed my fifth consecutive year of the Asian Hall of Fame event, and one of [...]
This week, I wanted to do a marketing breakdown of the recent, controversial commercial from Gillette. However you felt about the ad, if you are marketing a business, it will help to understand what they did from a technical standpoint. Many companies experiment with affiliating with causes or controversy. This type of tactic lives on [...]
Last week I attended Cirque du Soleil’s show Volta. I have long been a fan of Cirque du Soleil’s artistry, creativity, and original approach to its shows. Many parts of this show left me in awe, but one sticks out as a great lesson I can apply to life and to marketing. One of the [...]
Normally I do a Marketing Tip of the Week on Wednesdays, but this week I have an inspiring and informative treat for you. Earlier this year, I managed the Asian Hall of Fame event where we honored Roy Yamaguchi. I found him to be a humble man with a tendency to let others do the [...]
By now you have likely heard about the highly controversial Facebook ad run by Dove earlier this month. Dove’s ad was a three-second GIF featuring body wash. The GIF first showed a black woman wearing a brown shirt. She removes the shirt to reveal a white woman wearing a light-colored shirt. She removes the shirt [...]