Marketing Funnel

How Many Times Do You Need To Reach Your Leads?

When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue.  On the other hand, there is a demand to know the ROI of any marketing activity, [...]

How Many Times Do You Need To Reach Your Leads?2019-06-25T00:21:43-07:00

Gatekeepers Hold the Key to B2B Sales

One of the most important aspects of small business marketing strategy is having a marketing funnel that shows a clear pathway for building relationships with your leads.  In B2C sales, the funnel is often more straightforward since your lead may also be the end user.  B2B sales are a bit more nuanced because of the [...]

Gatekeepers Hold the Key to B2B Sales2019-06-25T00:56:53-07:00

The #1 Rule for Interacting with Potential Customers

Talking with potential customers can be a tricky experience.  You may feel like you are walking a tightrope, having something to sell – and knowing you need to sell – but not wanting to come off salesy.  The experience is subjective for everyone involved, and it can be difficult to find the right balance.  If [...]

The #1 Rule for Interacting with Potential Customers2019-06-25T01:57:43-07:00

Is Your Audience Tired of Hearing from You?

I’m going to do a little guesswork here.  If you market a small business and this title inspires you, you probably have some amount of concern that you do too much marketing.  Even though there isn’t actually a limit to how much you can market, you may feel like you’ve surpassed one or you’re close [...]

Is Your Audience Tired of Hearing from You?2019-06-25T02:03:47-07:00

How Long Does It Take to Market a Business?

I speak to thousands of small business owners a year, and this type of question comes up a lot. The wording may change, of course.  Sometimes people ask about the ROI of a specific marketing activity or campaign.  Sometimes they ask the quickest way to see success in marketing.  However the question is phrased, the [...]

How Long Does It Take to Market a Business?2019-06-25T02:06:13-07:00

5 Ways to Stay in Touch with Your Customers

For many businesses, customer retention is part of a healthy profit model.  Once you do the work to connect with new leads and build the relationship so they become customers, it is inefficient to then go and drop the conversation altogether and search for new leads to woo.  Yet, it can be a real challenge [...]

5 Ways to Stay in Touch with Your Customers2019-06-25T21:50:55-07:00

How Giving Thanks Pays Dividends

It costs more to acquire a new customer or donor than it does to retain one.   Whether you are marketing a business or fundraising for a nonprofit, the money is in the relationships you build with the customers or donors in your community.  Looking for a tried-and-true way to build stronger relationships?  Give thanks.  Giving [...]

How Giving Thanks Pays Dividends2019-06-25T23:53:00-07:00

4 Steps to Finding the Right Marketing Automation Platform

Something is in the air.  I have had four calls just this week from clients who are considering or have already invested in a CRM or automated marketing software. It’s a great spot to get to in business.  When your task or contact list become overpowering and you know that you need to free up [...]

4 Steps to Finding the Right Marketing Automation Platform2019-06-25T23:57:52-07:00

Why the Rule of Seven is Important for Your Sales Success

When you are responsible for marketing a business and there is a lot riding on each sale, there can be pressure to work a sales pitch into each conversation as soon as possible.  This is a mistake that will likely hurt your business more than help it.  In sales, patience is your greatest ally.  One [...]

Why the Rule of Seven is Important for Your Sales Success2019-06-26T00:00:13-07:00

How to Increase Sales with Levels of Offerings

As business owners and marketers, we build awareness, create impressions, and show our customers that we have a solution to their pain point.  Eventually, we get to the moment where our customers have to evaluate whether they want to buy what we are selling.  This can be a scary moment. It may feel like you [...]

How to Increase Sales with Levels of Offerings2019-06-26T01:12:19-07:00