Marketing Strategy

When Irony Looks Like You’re Trying to Trick Your Audience

I recently saw an ad on Facebook from a marketing coach who was marketing to marketers.  He used a clickbait headline about how content marketing and funnels are dead.  I immediately saw the irony, and so did a good percentage of his audience.  The comments were a real grab bag, with some advocates and some [...]

When Irony Looks Like You’re Trying to Trick Your Audience2019-07-16T21:52:18-07:00

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

5 Ways to Research Your Audience’s Pain Points

I love the questions I get from brand and target market presentations.  To me, these aspects of marketing are the fundamentals, and if we have questions about fundamentals they NEED to get answered.  A great one came up today about how to identify your audience’s pain points, and I want to dig into this one [...]

5 Ways to Research Your Audience’s Pain Points2019-06-24T23:10:28-07:00

When a Marketing Approach Stops Working

I wanted to take a moment today to address something that is important for EVERY business: What to do when a marketing approach stops working.  No matter what business you have, your objective in marketing is to stay in front of – and relevant to – your target market.  So, what do you do if [...]

When a Marketing Approach Stops Working2019-06-24T23:14:09-07:00

Three Warnings for Small Businesses Looking for Marketing Advice

Whenever a topic starts coming up more frequently, I know it is time to write a Marketing Tip of the Week about it!  This month, I've had a few different talks with small businesses who have been searching for marketing support and are frustrated with the results.  Their requests seem reasonable, and yet they’ve been [...]

Three Warnings for Small Businesses Looking for Marketing Advice2019-06-24T23:41:42-07:00

Why You Need a Lead Magnet in Your Marketing Plan

One of the most crucial things you can do in your business is build an email list.  Your email list gives you direct access to your leads to have targeted communication with them and gauge their interest.  There are many ways you can use this list, but before you can use it, you have to [...]

Why You Need a Lead Magnet in Your Marketing Plan2019-06-25T00:05:07-07:00

How Many Times Do You Need To Reach Your Leads?

When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue.  On the other hand, there is a demand to know the ROI of any marketing activity, [...]

How Many Times Do You Need To Reach Your Leads?2019-06-25T00:21:43-07:00

Marketing By Any Other Name Is Still Marketing

“I’m not a marketer. I’m a heartpreneur.” Today, I want to share my own little public service announcement with you.  Whatever you’re calling it, whatever resistance you give to it, if you are generating sales, you are somehow marketing your business. That fun new term “heartpreneur” was something I saw years ago in a business [...]

Marketing By Any Other Name Is Still Marketing2019-06-25T01:12:11-07:00

Scaling Up Your Marketing and Sales

If you want to have a successful business, you have to sell.  If you want to sell, you have to market your business.  As you grow your business, the solutions you used at first are likely going to hold you back, so along the way it is important to look at scaling up your marketing [...]

Scaling Up Your Marketing and Sales2019-06-25T01:14:42-07:00

Multichannel Marketing Improves Your Sales and Brand Strength

Something I notice from many marketing experts and – as a result – many business owners is a tendency to focus their marketing on one channel, one platform at a time.  Thinking about the entire flow of communication you need to have with a lead by Facebook.  Or by direct mail.  Or by emails.  Or [...]

Multichannel Marketing Improves Your Sales and Brand Strength2019-06-25T01:24:40-07:00