Marketing Strategy

3 Marketing Factors to Consider When Beta Testing or Prototyping

When you think of marketing, you might first think of the launch phase or the high-volume reach you plan to get after the launch of your offerings.  But, marketing is also priming your audience!  If you want to be strategic in your launch, you can go as far back as beta testing and prototyping to [...]

3 Marketing Factors to Consider When Beta Testing or Prototyping2019-10-08T22:03:03-07:00

Improv Training: Your Secret Weapon in Business

There is an aspect of my background that I use every single day in business, and it’s not one you would expect: improv comedy training.  Although I never performed professionally in improv - nor did I aspire to - doing years of drop-in classes has had a big impact on my business. Whether you’re an [...]

Improv Training: Your Secret Weapon in Business2019-09-24T19:33:03-07:00

Is Sharing a Look Behind the Scenes a Good Idea or a Bad Idea?

When it comes to marketing, showing a look behind the scenes can be the best idea ever or the worst! When you are thinking about how much to tell your audience, there are several factors to consider.  Today, I want to share some guidelines for you to take into account when you are thinking about [...]

Is Sharing a Look Behind the Scenes a Good Idea or a Bad Idea?2019-08-30T15:42:56-07:00

When Irony Looks Like You’re Trying to Trick Your Audience

I recently saw an ad on Facebook from a marketing coach who was marketing to marketers.  He used a clickbait headline about how content marketing and funnels are dead.  I immediately saw the irony, and so did a good percentage of his audience.  The comments were a real grab bag, with some advocates and some [...]

When Irony Looks Like You’re Trying to Trick Your Audience2019-07-16T21:52:18-07:00

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

5 Ways to Research Your Audience’s Pain Points

I love the questions I get from brand and target market presentations.  To me, these aspects of marketing are the fundamentals, and if we have questions about fundamentals they NEED to get answered.  A great one came up today about how to identify your audience’s pain points, and I want to dig into this one [...]

5 Ways to Research Your Audience’s Pain Points2019-06-24T23:10:28-07:00

When a Marketing Approach Stops Working

I wanted to take a moment today to address something that is important for EVERY business: What to do when a marketing approach stops working.  No matter what business you have, your objective in marketing is to stay in front of – and relevant to – your target market.  So, what do you do if [...]

When a Marketing Approach Stops Working2019-06-24T23:14:09-07:00

Three Warnings for Small Businesses Looking for Marketing Advice

Whenever a topic starts coming up more frequently, I know it is time to write a Marketing Tip of the Week about it!  This month, I've had a few different talks with small businesses who have been searching for marketing support and are frustrated with the results.  Their requests seem reasonable, and yet they’ve been [...]

Three Warnings for Small Businesses Looking for Marketing Advice2019-06-24T23:41:42-07:00

Why You Need a Lead Magnet in Your Marketing Plan

One of the most crucial things you can do in your business is build an email list.  Your email list gives you direct access to your leads to have targeted communication with them and gauge their interest.  There are many ways you can use this list, but before you can use it, you have to [...]

Why You Need a Lead Magnet in Your Marketing Plan2019-06-25T00:05:07-07:00

How Many Times Do You Need To Reach Your Leads?

When it comes to marketing, I see a conflict in messaging around how quickly to expect results. On one hand, you hear about how long-term brand awareness and consistent touch points with your audience are key to generating revenue.  On the other hand, there is a demand to know the ROI of any marketing activity, [...]

How Many Times Do You Need To Reach Your Leads?2019-06-25T00:21:43-07:00