Online Marketing

Should You Use Emojis in Email Subject Lines?

When it comes to email marketing, one question is top of mind for most marketers: How do I improve my open rate? With email marketing being one of the most effective ways to target individual leads, the drive to make it as effective as possible is constant.  How can you get more people opening and [...]

Should You Use Emojis in Email Subject Lines?2019-06-24T23:44:53-07:00

Why You Need a Lead Magnet in Your Marketing Plan

One of the most crucial things you can do in your business is build an email list.  Your email list gives you direct access to your leads to have targeted communication with them and gauge their interest.  There are many ways you can use this list, but before you can use it, you have to [...]

Why You Need a Lead Magnet in Your Marketing Plan2019-06-25T00:05:07-07:00

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?

Of the various aspects of marketing I address, one topic that typically yields the most questions is social media. As someone who works with clients who have a limited budget for advertising at first, I focus on building a strong foundation of organic community management in order to grow reach and brand awareness.  However, the [...]

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?2019-06-25T00:18:25-07:00

5 Top Non-Technical Tips for Hosting a Webinar

When it comes to marketing a business and serving your clients, webinars can be the perfect solution to achieve both goals at once.  Like with any tool, there are a lot of ways to use a webinar.  As many webinars as I have done, it occurs to me that this is not a topic I’ve [...]

5 Top Non-Technical Tips for Hosting a Webinar2019-06-25T00:32:51-07:00

The Difference Between Blogs and Newsletters

When I speak to business owners about online marketing strategies, there is a question I am asked 100% of the time.  That question is “What is the difference between blogs and newsletters?”  This is a distinction that needs to be explained, because if you don’t know the difference between blogs and newsletters, you don’t know [...]

The Difference Between Blogs and Newsletters2019-06-25T00:51:05-07:00

How Often Should You Send Email Newsletters?

Many a business owner has seen the look of childlike excitement that comes across my face when I talk about newsletters.  I believe if you are doing any online marketing, event marketing, or partnership marketing, email newsletters have a place in your marketing plan.  But one question comes up almost every time the subject of [...]

How Often Should You Send Email Newsletters?2019-06-25T00:54:15-07:00

Can You Use a Facebook Page Instead of a Website for Your Business?

If you read much of my content, you know that I love working with small business owners.  You also know I often talk about marketing on a tight budget.  I fully believe it can be done.  When it comes to your online presence, you may be wondering if there are ways to keep cost down.  [...]

Can You Use a Facebook Page Instead of a Website for Your Business?2019-06-25T01:38:16-07:00

Outsourcing Content Creation – Can Someone Else Match Your Company Voice?

This is an FAQ I get when I present about brand and content development to small business owners.  A lot of microbusinesses are struggling to catch up with their workload and desperately want to outsource tasks like content creation that require consistency over time.  The objection I most often hear about this is a concern [...]

Outsourcing Content Creation – Can Someone Else Match Your Company Voice?2019-06-25T01:41:37-07:00

Did You Get a Phone Call from Google?

You got a call.  It was someone from Google.  They offered to help you update a business listing or maybe to get you on the first page of Google for your business.  You know you want to rank better in searches, so what do you do when you get a phone call from Google? This [...]

Did You Get a Phone Call from Google?2019-06-25T01:44:19-07:00

Staying Out of Facebook Jail

Have you ever heard of "Facebook jail?"  It's an occupational hazard for small businesses and worth exercising caution to avoid it.  There you are, going about your business engaging on Facebook to build your brand, and suddenly you are blocked from taking the very actions that were moving you forward.  If you have had this [...]

Staying Out of Facebook Jail2019-06-25T02:08:03-07:00