When a person subscribes to your list, what do you do? Of course, the long-term plan with your subscribers is to add them into your regular content marketing – email marketing / newsletters or even text marketing. But, what happens in the immediate aftermath of subscription? This is your opportunity to use welcome sequences to [...]
Maybe you have heard that it is a good idea to add content to your website on a regular basis. You like the idea of giving your audience new things to read when they get to your website – or discovering you for the first time from that content. BUT you just do not have [...]
When it comes to staying in front of your audience, text marketing is an option I have not previously explored in my Marketing Tips of the Week. Yet, it is one that has become more popular over the years. According to Statista, there are over 6.6 billion smart phone users in the world as of [...]
One of my personal favorite parts of a marketing plan is the part where you focus on retaining leads – a part that so many small business owners neglect. A method that I often recommend to start staying in front of your list is to send newsletters. Over the years, as I have suggested this [...]
Blogs are one of my favorite topics for presentations. So many business owners are reluctant to incorporate blogging into their marketing strategies, and I like to shine a light on the role that blogs play in building an audience, a brand, and a reputation. While I tend to jump straight into the many different ways [...]
Online courses have become a more popular option – both for course takers and for business owners – in recent years, and a variety of online course platforms have sprung up to accommodate this growing market. Business owners often ask me about the value a course can have in their business and if it is [...]
Incorporating blog content into your website can be a great way to establish your expertise, showcase your brand, and attract new visitors. One of the common concerns that stops business owners from blogging is not knowing what to say at all, much less knowing what to say that will be enticing to the audience. Let’s [...]
I have delivered a lot of webinars in my day and have learned ways to get the most out of them. If you want to boost webinar engagement during the session or increase conversions on your call to action, there is a strategy worth trying this year. That strategy has to do with what happens [...]
Over the years, I’ve worked with many different types of small business clients. Although it can be hard to give a single answer to the question of “what is the most important way to market a business?” there is one tool that comes up time and again as a critical feature of most marketing plans. [...]
Online courses are gaining popularity. Not only can they be a great source of passive income, but the curriculum you build can have many applications for you moving forward in speaking, working with clients, leading group conversations, and so on. That said, creating an online course is a project, and your course will have more [...]