I often have clients tell me that they want to leverage influencer marketing in their marketing strategies. Usually, when this comes up in a session, my clients make it sound like an easier solution to execute than it tends to be. Today, let’s talk about some realities of influencer marketing to factor in if you [...]
You are marketing a business, and you like the idea of forming marketing alliances with other businesses. You want to build a community of other influencers or micro-influencers boosting your voice, and you want to be a helpful partner to them, too. It all sounds good, but where do you start? If you are at [...]
One of my favorite suggestions for small businesses on a budget looking to maximize their reach and attract new customers is to cross-market with other businesses. No matter what size your business or your audience is, chances are there is another business out there that would love to be your ally so you can help [...]
You have an event, a podcast, a campaign, or something else that attracts an audience. Your programming captures the eyes and ears of a target market, and your brand keeps them interested. Now, you are looking for more ways to monetize it! Have you thought about sponsorship? If there is another company out there that [...]
What do you do when you are watching your budget but know you need to market your business? When spending money on advertising feels out of reach? My answer to this is simple, and it applies to almost every type of business: Turning to your strength in numbers with partnership marketing. In good times and [...]
Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world. There is something I have noticed. Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]
As we get to the end of the year, this is a great time to think about the valuable marketing relationships you have built for your business all year long. Your marketing partners – whether new this year or collaborations that have been developing a long time – are allies to your business. Hopefully you [...]
The affiliate program: one of the most misunderstood ways to make money. Maybe you think they are complicated. Or confusing. Or sketchy. But all of that is just a projection. Affiliate programs are quite simply an opportunity to get rewarded for referrals. Today I want to give an overview of the point of affiliate programs [...]
The words “mutually beneficial” are some of the most important words you can use in business relationship building. They unlock doors for you. Or, at the very least, they stop them from slamming shut! This phrase – or phrases similar to it - says a lot about you and how you approach the relationship. Let’s [...]
One of my favorite types of marketing to recommend for businesses of any shape, size, or budget is partnership marketing. Partnership marketing is all about finding meaningful ways to support each other. Note: I say, “each other.” At its best, partnership marketing makes the most of win-win relationships. When done right, everyone involved can feel [...]