Partnership and Sponsorship Marketing

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

Why You Should Acknowledge Marketing Partners at the End of the Year

As we get to the end of the year, this is a great time to think about the valuable marketing relationships you have built for your business all year long.  Your marketing partners – whether new this year or collaborations that have been developing a long time – are allies to your business.  Hopefully you [...]

Why You Should Acknowledge Marketing Partners at the End of the Year2019-06-25T01:04:05-07:00

Affiliate Programs Make You Money (and no, there are no affiliate links in this Tip!)

The affiliate program: one of the most misunderstood ways to make money.  Maybe you think they are complicated. Or confusing. Or sketchy. But all of that is just a projection.  Affiliate programs are quite simply an opportunity to get rewarded for referrals.  Today I want to give an overview of the point of affiliate programs [...]

Affiliate Programs Make You Money (and no, there are no affiliate links in this Tip!)2019-06-25T21:12:26-07:00

Why the Words “Mutually Beneficial” Lead to Better Business Relationships

The words “mutually beneficial” are some of the most important words you can use in business relationship building.  They unlock doors for you.  Or, at the very least, they stop them from slamming shut!   This phrase – or phrases similar to it - says a lot about you and how you approach the relationship.  Let’s [...]

Why the Words “Mutually Beneficial” Lead to Better Business Relationships2019-06-25T21:17:39-07:00

What’s In It For Me? (Partnership Marketing)

One of my favorite types of marketing to recommend for businesses of any shape, size, or budget is partnership marketing.  Partnership marketing is all about finding meaningful ways to support each other.  Note: I say, “each other.”  At its best, partnership marketing makes the most of win-win relationships.  When done right, everyone involved can feel [...]

What’s In It For Me? (Partnership Marketing)2019-06-25T23:27:55-07:00

Maximizing Influencer Marketing Exposure

Sometimes great things happen in business – expected or unexpected – that lead to buzz.  It could be an interview in the media.  It could be that an event or product from your business gets picked up by an influencer.  It could be a celebrity sighting at your location.  Whether this fortuitous event was planned [...]

Maximizing Influencer Marketing Exposure2019-06-26T00:35:02-07:00

Boosting Your Business with Partnership Marketing

Generally speaking, when clients ask me what the best marketing tool is, I say that there is not one marketing tool that is right for every business.  One exception to that might be partnership marketing. Partnership marketing is not about creating a legal arrangement with another person or business.  Partnership marketing involves collaborating with another [...]

Boosting Your Business with Partnership Marketing2019-08-29T15:50:16-07:00

How to Determine if Marketing Exposure is Good Compensation

If you have a business, chances are that someone has asked you for free stuff.  Perhaps free advice.  Or a whole complimentary service or product.  In a lot of cases, what is really a favor to them is framed as a favor to you with an offer of marketing exposure instead of more traditional payment.  [...]

How to Determine if Marketing Exposure is Good Compensation2019-06-15T21:03:41-07:00

‘Tis The Season for Sponsorship Marketing

It is nearing the end of the calendar year, and it’s sponsorship marketing season. If you are looking for companies to sponsor your event or project – or if yours is a company that wants to get visibility through a hosted event or project – you should be starting your outreach now if you haven’t [...]

‘Tis The Season for Sponsorship Marketing2019-06-27T00:37:32-07:00

Finding Strategic Alignment with Sponsorship Marketing

When done right, sponsorship marketing is a valuable win-win conversation that benefits both the sponsor and the program organizer. And ultimately, determining whether it is win-win boils down to having a common target market. The organization or company making the ask should feel comfortable to know that their project is attracting exactly the type of [...]

Finding Strategic Alignment with Sponsorship Marketing2019-06-27T00:55:43-07:00