Psychology of Marketing and Sales

Email Marketing: The Personality Behind Your Pitch Emails

If you’re looking for advice on how to write pitch emails, there is no shortage of people out there with opinions.  Pros will give you a style and a template to follow.  Recipients and editors will make suggestions for how to tweak your copy.  Today, I want to frame this differently.  There isn’t one right [...]

Email Marketing: The Personality Behind Your Pitch Emails2019-06-13T20:41:40-07:00

5 Strong Words That Position You with Power

Last week we explored five weak words that sabotage your marketing power.  In marketing, sales, and negotiation, power dynamics play a huge role in the outcome.  The message you send with the words you choose goes a long way in positioning yourself.  This week, we will look not just at how to avoid a weak [...]

5 Strong Words That Position You with Power2019-06-25T00:41:31-07:00

5 Weak Words That Sabotage Your Marketing Power

When it comes to marketing and sales, negotiations, and relationship building in general, the words you choose to use can boost you up or cut you down.  The power dynamic of a professional relationship is a tenuous one, and using weak words has an impact on your position.  Today, we will talk about about 5 [...]

5 Weak Words That Sabotage Your Marketing Power2019-06-25T00:45:32-07:00

Master the Story Arc and Increase Your Sales

Have you ever watched a movie or read a book where you felt so invested in the trajectory of the main character that you had to see how it ended?  Did you ever feel inspired along the way?  The arc that the character took is a ride you took with them, and it made you [...]

Master the Story Arc and Increase Your Sales2019-06-25T00:59:49-07:00

The Impact of Desperation on Your Negotiations

This week, I took part in a panel discussion for women business owners, and there was a topic that came up briefly that I want to explore.  In business, we are constantly weighing out requests and opportunities and deciding what is right to pursue.  Sometimes we can fall into a trap of saying yes when [...]

The Impact of Desperation on Your Negotiations2019-06-25T01:32:00-07:00

4 Body Language Signs That Your Sales Prospect Is Interested

Marketing and sales are not just functions of your business.  They are studies of human behavior.  In order to figure out which sales techniques to use, we have to learn the subtleties of all the signals our prospects are giving us.  Understanding delivery and body language often tells you more about what your prospect is [...]

4 Body Language Signs That Your Sales Prospect Is Interested2019-06-25T22:34:27-07:00

5 Ways to Use Social Proof to Build Your Reputation

Successful businesses – no matter what type, size, or industry – have one thing in common. They stand out amongst competitors.  Standing out is what makes people choose you, buy from you, donate to you. When you think about the ways you can set yourself apart, one factor becomes especially meaningful:  having a strong reputation.  [...]

5 Ways to Use Social Proof to Build Your Reputation2019-06-25T22:41:34-07:00

When Not to Appeal to Emotion in Marketing and Sales

Marketing and sales are psychological exercises.  Marketing harnesses a message that we put out to our target market to attract attention.  Once we shift to sales mode, we pinpoint the perfect pitch and use it to convert a lead until it’s time to close.  In both cases, our success depends on assessing our leads and [...]

When Not to Appeal to Emotion in Marketing and Sales2019-06-26T01:08:21-07:00

The Psychology of Marketing – Priming Your Message

Marketing a business is more than one message, one time.  Marketing is the sum of all the messages you send, and any one message probably has multiple messages within it.  What this means is that your marketing is best approached as a long-term, strategic plan that piles one message upon another until your audience is [...]

The Psychology of Marketing – Priming Your Message2019-06-26T01:56:12-07:00

The Importance of Investing in Marketing

Marketing is one of the many expenses involved in running a business.  For so many business owners who watch the bottom line, it seems that marketing expenses are often the first to go when financial stress hits.  “I can do it myself” or “I can make do with what I have for now” becomes an [...]

The Importance of Investing in Marketing2019-06-26T02:09:37-07:00