Referrals and Networking

Organizations That Exist to Offer Low-Cost Small Business Support

Over the years, I have been incredibly fortunate to be invited to deliver workshops and presentations all over the world and to directly serve small business clients all over the world.  There is something I have noticed.  Business organizations and associations throughout the world - that exist to offer free or low-cost services to small [...]

Organizations That Exist to Offer Low-Cost Small Business Support2019-06-25T19:15:21-07:00

3 Elements of Creating a Memorable Brand Experience to Hook Customers

You want people talking about your brand - and what you REALLY want is for them to sound excited when they do!  Excitement for your brand and your offerings is the foundation for hooking customers and generating referrals, and you can build it by creating a memorable experience with your brand.  But how do you [...]

3 Elements of Creating a Memorable Brand Experience to Hook Customers2019-06-25T01:54:42-07:00

3 Ways to Ask for the Perfect Testimonial

When you are trying to set yourself apart in a crowded industry, testimonials are part of the equation.  Kind words from previous customers may make all the difference to a prospective customer, but not just any testimonial will do.  You are looking for the perfect testimonial – the one that will speak volumes about your [...]

3 Ways to Ask for the Perfect Testimonial2019-06-25T02:00:53-07:00

The 4 Stages of Successful Networking

Networking is a core marketing tactic that many business owners, nonprofits, and professionals use.  In fact, when I work with clients on the structure of their marketing plan, some type of networking almost always exists as a key piece of their first tier, introductory level.  In principle, this is a great idea for building connections [...]

The 4 Stages of Successful Networking2019-06-26T01:06:05-07:00

The #1 Question to Build Referrals and Grow Your Network

Referral marketing is one of the most powerful ways to grow your business.  As a business owner and marketer, you know that networking is a meaningful tool.  You may have networking opportunities on the calendar.  Perhaps even regular networking meetings.  But are you making the most of them?  If you really want to grow your [...]

The #1 Question to Build Referrals and Grow Your Network2019-06-26T01:20:32-07:00

How to Get the Most Out of Chamber of Commerce or Networking Events

When I work with clients on their marketing strategy one of the questions I start with to understand their approach is to ask what type of marketing they are already doing.  This tends to yield a laundry list of marketing tools, campaigns, or systems.  One of the items that often comes up on that list [...]

How to Get the Most Out of Chamber of Commerce or Networking Events2019-06-26T01:37:18-07:00

How to Maximize Referrals

When you own a small business, the time and money you spend on marketing can seem relentless.  Most small business owners I know dream of the day when word of mouth referrals brings in most of their business.  However, building a robust word of mouth marketing stream is not just a stroke of good fortune [...]

How to Maximize Referrals2019-06-26T01:48:42-07:00

Cultivating Word-of-Mouth Marketing Ambassadors for Your Small Business

The people who are most connected to you and your business can be your greatest resources in sharing the message of your brand. This can be through a formal affiliate program or something more rudimentary like word-of-mouth marketing. As wonderful as it is to have other people spreading the word, one of the key challenges [...]

Cultivating Word-of-Mouth Marketing Ambassadors for Your Small Business2019-06-26T23:11:34-07:00

Marketing Tips for Introverts

How to market like an introvert? If you’re an introvert, that’s the question.  But there are some good marketing tips for introverts you might want to consider. Being introverted is not necessarily about being shy. It is about measuring your interactions, being comfortable in your social time, and getting ample opportunity to recharge afterwards. So, [...]

Marketing Tips for Introverts2019-06-27T00:39:51-07:00

Sales Tips for People Who Don’t Like Networking

Sales tip for people who “don’t like networking”: Start by having a genuine belief in your product, service, or business. If you are pitching to your target market – someone who would generally have a reason to be inclined to what you are selling – and you have a real belief in what you are [...]

Sales Tips for People Who Don’t Like Networking2019-06-27T01:15:22-07:00