Different marketing approaches attract different buyer personality types. For some kinds of buyers, hearing (or seeing) the journey of an example client helps them imagine the journey they would be on if they buy what you sell. It can put a human element to your products or services and allow them to picture themselves going [...]
There is a question that comes up often in work with my clients, and it is one that I always wish I had a blog pre-written to answer. Today’s the day I put this one out into the world! When it comes to selling, there are two approaches that you’ll often see. One that pitches [...]
The sales process is a tricky thing, and sometimes we face more restrictions or a longer on-ramp than other times. Yet, if you are a business owner, you are out there talking about what you do because you want to bring in new customers or clients. So, how do you set yourself on the path [...]
One of the sales techniques I find most fascinating is the negative reverse. I have come to appreciate it as a tool that can relieve pressure in a sales conversation and help everyone get to the truth a little quicker. On top of that, it can help us approach sales from a place of service. [...]
If you’re looking for advice on how to write pitch emails, there is no shortage of people out there with opinions. Pros will give you a style and a template to follow. Recipients and editors will make suggestions for how to tweak your copy. Today, I want to frame this differently. There isn’t one right [...]
Last week we explored five weak words that sabotage your marketing power. In marketing, sales, and negotiation, power dynamics play a huge role in the outcome. The message you send with the words you choose goes a long way in positioning yourself. This week, we will look not just at how to avoid a weak [...]
When it comes to marketing and sales, negotiations, and relationship building in general, the words you choose to use can boost you up or cut you down. The power dynamic of a professional relationship is a tenuous one, and using weak words has an impact on your position. Today, we will talk about about 5 [...]
Have you ever watched a movie or read a book where you felt so invested in the trajectory of the main character that you had to see how it ended? Did you ever feel inspired along the way? The arc that the character took is a ride you took with them, and it made you [...]
This week, I took part in a panel discussion for women business owners, and there was a topic that came up briefly that I want to explore. In business, we are constantly weighing out requests and opportunities and deciding what is right to pursue. Sometimes we can fall into a trap of saying yes when [...]
In a recent Marketing Tip of the Week, we talked about calls to action and how to stay confident enough in your pitch to seamlessly make them (read that tip here). Now that we know why to do it, I wanted to take this opportunity to explore HOW. For a lot of business owners, it [...]