Social Media

Is It Worth It to Post Infrequently on Social Media?

Let’s face it – when you have a small business, you might be your own marketing department.  Plus the legal team.  Plus the bookkeeper.  Plus customer service.  Plus human resources.  There are a lot of demands on your time.  When it comes to marketing, social media may be happening, but it’s on the back burner.  [...]

Is It Worth It to Post Infrequently on Social Media?2019-06-13T20:41:15-07:00

What You Were Meant to Learn from #FacebookDown

Last week, many of us experienced the most epic meltdown of Facebook and Instagram we have ever seen.  Not-so-affectionately known as #FacebookDown and #InstagramDown, it was a long day for people like me who manage multiple client accounts for social media.  But when the dust settled, there was an important lesson you were meant to [...]

What You Were Meant to Learn from #FacebookDown2019-06-25T00:08:41-07:00

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?

Of the various aspects of marketing I address, one topic that typically yields the most questions is social media. As someone who works with clients who have a limited budget for advertising at first, I focus on building a strong foundation of organic community management in order to grow reach and brand awareness.  However, the [...]

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?2019-06-25T00:18:25-07:00

Can You Use a Facebook Page Instead of a Website for Your Business?

If you read much of my content, you know that I love working with small business owners.  You also know I often talk about marketing on a tight budget.  I fully believe it can be done.  When it comes to your online presence, you may be wondering if there are ways to keep cost down.  [...]

Can You Use a Facebook Page Instead of a Website for Your Business?2019-06-25T01:38:16-07:00

Staying Out of Facebook Jail

Have you ever heard of "Facebook jail?"  It's an occupational hazard for small businesses and worth exercising caution to avoid it.  There you are, going about your business engaging on Facebook to build your brand, and suddenly you are blocked from taking the very actions that were moving you forward.  If you have had this [...]

Staying Out of Facebook Jail2019-06-25T02:08:03-07:00

Using a Custom Hashtag to Create a Loyal Community

Throughout time, people have experienced common events separately from each other.  An event occurs, and a whole bunch of individuals were part of it in some way.  There are many forums we have created for ourselves to be able to have discussions and compare notes:  the water cooler conversation, book clubs, viewing parties.  But none [...]

Using a Custom Hashtag to Create a Loyal Community2019-06-25T21:29:40-07:00

Don’t Post and Run!

When it comes to the dos and don’ts of social media, this Marketing Tip of the Week is not just advice – it’s a PSA!  If you post and run on social media, it’s time to stop.  Yes, you!  Whether you are from a Fortune 500 company with all the advertising dollars in the world, [...]

Don’t Post and Run!2019-06-25T22:50:00-07:00

Worried that Facebook News Feed Changes Will Hurt Your Business? Read This!

If you are marketing your business on Facebook, you have probably been seeing a lot of posts lately about the changing strategy for Facebook’s news feed.  Although most of the reports are speculative, the general sense that the changes will make marketing more difficult is causing much concern among small businesses and nonprofits.  So, let’s [...]

Worried that Facebook News Feed Changes Will Hurt Your Business? Read This!2019-06-25T23:34:18-07:00

Selling Your Brand on Social Media

One of the worst sins of social media marketing is using your profile as a platform to SELL, SELL, SELL!  And it is the sin that nobody tells you about until it’s too late.  Although it may seem counterintuitive to people who have gone to social media to market their products and services, the best [...]

Selling Your Brand on Social Media2019-06-26T00:28:40-07:00

Why Social Media Engagement is More Impactful than Posting

One of the frequently-asked questions I get when presenting about social media or talking to clients is “How often should I post?”  To me, this question isn’t the right question.  When I think about how I built my own committed and loyal social media audience, how the relationships got started with the people who turned [...]

Why Social Media Engagement is More Impactful than Posting2019-06-26T00:31:35-07:00