Most small business owners I’ve met were never taught how to market a business.  They started operating in business and picked up some marketing techniques along the way.

When they went out to find information about how to market their businesses most effectively, they came back with tactical approaches for getting new leads.  And they went out again and again to get new leads.

Does this sound like your journey?

I’m here to tell you that the real profit in your marketing strategy is in following up. In carrying those first conversations forward.  In pursuing the new leads you already made until they are ready to buy your products and services.  And if you don’t have a plan for how to do this, your leads are probably getting dropped.

Imagine you could make the most of every lead.  Here is what it would look like:

• You would get more revenue from each customer, on average.

• Your sales would come easier and easier with repeat customers.

• You would not waste time doing marketing that wasn’t worthwhile.

• You would generate more loyalty and more referrals from your nurtured audience.

“Create Your Most Profitable Marketing Strategy” is designed to help you do exactly this.  I will take you step-by-step through the process of building your own marketing funnel and guide you to your most efficient and effective marketing strategy possible.

Whether you are new to business, launching new services, or you’ve been operating for a while, this work is vital. It revolutionized my business the first time I did this process, and I revisit it every year to tweak my plan as my business changes.

This course is about giving you a nimble way to create your strategy so you too can revolutionize your business.

What will you learn in this course?

What a marketing funnel is

What marketing activities belong in your strategy

Exactly what calls to action to make at each step of your marketing and sales process

How to grow all of your leads to their maximum potential

Where you are dropping leads now and losing revenue

Where in your business you can delegate work or where there is busy work you can cut out

I work with microbusiness owners and those who are being careful about the budget they spend. Is that you? If so, you’re probably wondering what you will get from this course. I want you to know that I loaded in a ton of content, and here is what you will get:

5 learning modules

7 video presentations

5 guided exercises

8 additional resources and blogs

Are you right for this course? I designed this course with a certain type of person in mind, so let’s see if this describes you:

You are feeling disorganized in your marketing or like you are running to keep up with all the marketing you do.  You might also feel like you don’t have any idea what type of marketing would be right for your business or what really should be part of your plan.  AND, you are ready to work to change this.

You are bringing a lot of leads into your business, but they don’t seem to be converting as well as you want them to.

You are ready to put in effort to move your marketing plan forward. You could go through these exercises quickly, but you will get the most from this course if you are ready to dedicate time, energy, and thought into each guided step.

You want a DIY approach to learning, but you want something structured. If you aren’t ready to work with a coach one-on-one, and your efforts to search for information online aren’t quite enough, this course was created to be your middle ground. Not only do you get presentations and exercises, but I break everything down in videos and instructions to help you move forward.

You want to learn from me. Let me tell you my goals. I want to empower you. I want to guide you. I want to encourage you. I am kind of intense about helping microbusinesses succeed, but once you get to know me you’ll get the full advantage of my comedic flair. I am dedicated to helping those who want to help themselves. If that is you, I would love to work with you!