The holidays can be a valuable part of your customer retention plan.
Marketing is not just about bringing your message to new customers. It is also about reminding previous customers of how awesome it was to be connected with your business. How great your product or service was. How worthwhile it was for them to choose you.
Many traditional marketing techniques and plans focus on bringing your message to a new audience, but what about building the loyalty of existing customers?
Marketing to existing customers is where we have a natural opportunity to get more personalized (remember this Tip on the prestige factor?). And what better time than the holidays to send a personal touch, a holiday greeting, a message about the New Year. For those small business owners who get to know their clients well during the initial sales process, what did you learn about them? How can you show them in some small way that you remember them, appreciate them, and care about them.
We make a lot of purchases in a year. Of all the companies that we buy something from, how many take a moment to say thank you, hello, or acknowledge us outside of the traditional sales funnel timeline? Taking a minute to do this during the holidays could be the personal touch for your customer that brings a smile and puts you top of mind.
If you have not thought about your customer retention plan, it might be time to take a closer look at your marketing funnel. Your marketing funnel proactively plans the stepping stones that you are walking your leads across until they are ready to make a purchase. Read this blog here to learn how a marketing funnel will help you convert more sales in your business.