Good marketing is not just about asking yourself what your audience wants to hear. It is also about knowing what your audience does not want to hear – or what would offend them. History is filled with stories of companies that created a marketing campaign that did not take into account the culture of its audience. Knowing your customers sensitivities is a great defensive strategy!
A couple of weeks back, I posted an example of this with an old Levis campaign. Do you know other examples? Share them here!