Try using only positive words in your tagline, invitation, pitch, or advertisement. Studies have shown that negative words trigger an emotional response of stress or fear. Leave out the “no” and “not” words and foster a spirit of positivity in your event or business! This ties into the overall discussion of emotion and whether you are trying to hit a particular emotion in your marketing. Read here for more thoughts about the role of emotion in marketing.
Share your wording here if you want help making a positive statement!