Internationally renowned for her small business marketing and event expertise, Melissa Forziat has been featured in a wide array of guest blogs, articles, and podcasts all over the world! This is a great page to take a deep dive and check out her marketing features and recent press.

Podcast Features

Work Wife Wine Time podcast

Melissa and host Gemma Lumicisi compare notes on creating powerful partnerships. Small business owners have a lot to gain with collaboration, and in this episode we share what that can look like and how to get there. Let our own collaboration inspire yours! Listen to this podcast to get motivated on building relationships with other businesses that can make a difference for you.

Virtual Ingenuity Business Podcast

Melissa and host Claudine Land talk all about brand. For many businesses, building a brand is the result of a long, organic process, however, with the right intentions, value statement, and logo, you can start to build a successful brand and build trust.

Future Forward Sales podcast

Melissa talks with host Gabby Scott all about the sales journey, business growth, and what that can really look like for entrepreneurs through the lens of her own personal experience.

Enjoy!

Petite2Queen podcast

“How to Develop a Style & Brand for Career Success” – How do you develop your style and brand so that you’ll succeed in your career? We cover it in this podcast. Melissa and host Lynn Whitbeck discuss pointers on making the perfect business brand and the perfect personal brand to unlock career success!
I hope this podcast answers some key questions for you!

Average to Expert podcast

“5 Steps to Booking More Speaking Gigs” – Melissa talks in-depth with host Luis Diaz about how to go about becoming a speaker, including steps you can start taking now to get on the path for your own speaking business. We go step-by-step through the process and give a ton of information. This is a great one for all the aspiring speakers out there.

Be a Paid Speaker Now podcast

“How to Market Yourself as a Paid Speaker” – Melissa digs deep with Deb Deras to talk about the marketing tips you can use to start or grow your speaking business, attracting the kind of gigs you want with front-end sales or getting clients in the room!
This is another great one for aspiring speakers!

Catch Your Money podcast

“Marketing Your Business on a Tight Budget” – Melissa explores simple ways to market your business – even when you don’t have money to spend on it – with host Laura Royer of the Catch Your Money Podcast! This is a great one if you want a practical and inspiring podcast.

Biz Help for You podcast

Host Candy Messer brought her most inquisitive mind to this interview so we could get into detail on marketing. We started with the marketing questions I had in mind, she added the ones she had in mind, and – in the end – the result was a podcast that can help you really understand what marketing is all about.
We hope you get a lot out of this conversation!

Biz Help for You podcast part 2

Melissa joins host Candy Messer once again for a deeper dive into questions about marketing on a budget. We covered a range of specific questions to help you hit the ground running with your marketing. For the best listening experience, you may want to check out the first part of this podcast and follow up with part 2 so you can get all the information you need for marketing your business!

Stories Behind the Grind podcast

“How to Craft an Effective Marketing Strategy” – Melissa talks with Aidan Vuocolo about making values-driven decisions in your business, ensuring that your client base is reflective of your brand, and the core elements of a good marketing plan. Aidan asked some unique, insightful questions, and there were surprising answers that came out of it!

My Simplified Life podcast

“How Strategy and Collaborations Grow Business” – Melissa talks with host Michelle Glogovac about what to consider when marketing your small business and how important collaborations are in the process of taking your business to the next level. This at-ease conversation with Michelle yielded detailed marketing advice and inspiration.

Curators Club podcast

Melissa joins host Supriya Mehra for a detailed conversation about “Marketing Strategies for Creative Entrepreneurs” – A representative of the wedding industry, Supriya didn’t hold back at all. She asked many of the central, hard-hitting questions about marketing. The result? Real answers to the real questions entrepreneurs are asking.

Dilemmas of a Small Business Guru podcast

Melissa and host Dr. Rosie Kuhn explore the challenges and advantages of marketing a small business when you are introverted.

“Melissa is a jewel of a guest! She speaks with clear authority, based on years of experience in the international world of events. Her wisdom and smarts shine through in her presence, and her thoughtful and authentic responses.” – Dr. Rosie Kuhn

The Entrepreneur Way podcast

Melissa talks with host Neil Ball about the journey, tips, and process of being an entrepreneur and the very real challenges of small business ownership. Neil is an absolute pro when it comes to hosting podcasts, and it was fun to discover his process for conducting interviews along the way!
Enjoy!

Massive Momentum podcast

Melissa and host Kristie Kennedy have an energizing discussion about Marketing Strategies for the Boss on a Budget. A great podcast for small business owners trying to market their businesses strategically and effectively, especially early on in business. Kristie is like a shot of adrenaline to get your day going, so be sure to listen if you need a pick-me-up!

Women Entrepreneurs Radio

Melissa joins host Deborah Bailey for a great talk about the experience of small business ownership and marketing a business when you don’t have a lot of resources.

“Melissa’s willingness to share her expertise and her valuable tips kept our conversation flowing. Her small business marketing tips were straightforward and practical. I made quite a few mental notes for my own use, and I’m sure this episode will become a listener favorite. Lots of people are giving marketing advice these days, but Melissa really knows her stuff.” – Deb Bailey

Women Entrepreneurs Radio

Melissa and Deborah Bailey team up again for a conversation about Coping with Change and Protecting Your Mental Health While You Manage Your Business. This discussion was a timely one around the pandemic (recorded in 2021), but we covered many aspects of mental health. We invite mental health professionals to comment and share their own perspectives, and we were excited to get the conversation started!

The Robert Plank Show

Melissa joins host Robert Plank to talk about live events, nonprofit fundraisers, sponsorships, partnerships, referrals and more! If you’re thinking about investing in an event this is the podcast for you. Robert has a great style for interviewing businesses of all sizes, and it elicited an interesting conversation that could be relevant for businesses with different scopes.

Moment Masters Small Business Podcast

Melissa joins host Shakira Brown for an inspiring talk about how to gain credibility when people don’t know you. Shakira is a bold and brave entrepreneur, and it was exciting to compare notes on some of the things we have done to uncover opportunities in our businesses! There is nothing quite like two women entrepreneurs sharing their stories!

New Theory Podcast

Melissa joins host Tom La Vecchia to talk about how she became an entrepreneur and the path she took to grow her business. This podcast has great insights into growing a business through speaking engagements and word of mouth marketing. If your path to building your business wasn’t a straight line either, you may relate to this podcast and its many other episodes!

Diversified Income Experiment Podcast

Melissa and host Keith Leimbach talk candidly about the key to successfully marketing a business, giving examples to show practical wisdom that small businesses can use. Keith’s straightforward marketing questions will be relatable to business owners out there who are looking for guidance on what good marketing really looks like!

SEA-TOWN Podcast

Melissa joins host Christian Harris for an engaging chat about her journey to small business ownership in Seattle and why she is passionate about helping other local small business owners achieve success. I loved how Christian’s spirit of community support was a clear driver throughout the discussion we had, and I hope it helps you, too!

The How of Business

Melissa joins Henry Lopez as they take a deep dive not only into Melissa’s personal story and evolution but also into how to market a business on a budget. (Marketing advice stars around 19:20.)

“It was my great pleasure to have Melissa as a guest on our podcast show. Her knowledge, experience and services are precisely what small business owners like myself, and my podcast audience, are searching for. Melissa was wonderful throughout the entire process, and she was a fantastic and dynamic guest. She made it easy for me as the host, and she shared valuable and actionable knowledge resulting in a fantastic episode that has been very popular with our listeners. I look forward to having Melissa on our show again soon!” – Henry Lopez

The How of Business, Interview #2

“Budget Marketing for Small Business” – Melissa and Henry reunited for a second interview to share more tips and techniques for marketing strategy that can fit within any business’ budget. Henry is one of the top interviewers I have worked with, and his style of research turns into an impressive interview that unearths a lot of information. I hope you find a lot of helpful tips in here!

Dare to Be Powerful

Melissa chats with Marlina Tesoro Velasco in this Facebook Live series that tells the story of women who have evolved in their industries and dared to be powerful in their lives. Marlina is an entrepreneur of many business endeavors, and it was inspiring to compare notes with her! We recorded this early in the morning, and it inspired me for the rest of the day. May it spark your energy, too!

The Best Business Coach Podcast

Melissa joins host Daryl Urbanski to talk about the elements of small business marketing on a budget and the importance of a strategic marketing plan. Daryl has an experience of working with businesses of different scopes and sizes, which created an even more nuanced conversation for us, allowing me to apply my marketing wisdom to scenarios I often don’t encounter in a podcast conversation.

I hope the slightly different take generates good ideas for you!

The Virtual CMO

Melissa joins host Eric Dickmann for part 13 of his Masterclass Series to talk about how to build and maximize your marketing budget. I was honored to be part of this event. Eric’s ambitious Masterclass Series provided a ton of valuable information for listeners, and it was a thrill to be selected to be a part of it. When you’re done listening to our episode, go check out some of the others, too.

Sister Sister Straight Talk – #BeBetterTogether

Melissa and host Emily Elisei (and dog Tula) have an inspiring chat about consistency and the value it has in your life and business. I know Emily from my improv comedy days, and hopefully you will see that reflected in a fun conversation. If you’re looking for good information + motivation for your day, this is the podcast for you.

Webinar Replays

How to Develop Your Brand (with Michigan SBDC, must register to view)

Melissa teams up with the Michigan SBDC for a one-hour webinar on How to Develop Your Brand to attract your target market. This is great foundational information for small businesses to make sure you understand what message you want to send to your audience! If you are new to business, rebranding, launching something, or have never thought about your brand, this is a good webinar for you.

Smart Principles of Marketing Messaging (with Michigan SBDC, must register to view)

The second in a four-part marketing webinar series with the Michigan SBDC, addressing examples of the many ways companies can insert a message into their communications to get the attention of their target markets. I enjoy this presentation because of how example-focused it is. This is the kind of material that gets you thinking about your own business through real-life examples.

Define and Reach Your Target Market (with Michigan SBDC, must register to view)

The third in a four-part marketing webinar series with the Michigan SBDC, providing instruction on how to define and locate the target markets for your small business and then reach them most effectively.

“I really learned a lot more than I expected and appreciate the work and effort Miss Forziat and the Michigan SBDC went to present such a great webinar.” – Attendee

Building Your Online Marketing Strategy (with Michigan SBDC, must register to view)

The fourth in a four-part marketing webinar series with Michigan SBDC, providing instruction on how to build your own online marketing strategy for your small business.

Build Your Brand and Reach Your Target Market (with Michigan SBDC, must register to view)

The first in a three-part series with Michigan SBDC, providing instruction on how to build a brand that speaks to the right audience and how to successfully reach your target markets with your message.

Create a Strong Marketing Funnel (with Michigan SBDC, must register to view)

The second in a three-part series with Michigan SBDC, providing instruction on how to make the most of every customer in your pipeline and maximize revenue by developing a marketing funnel for your business.

Marketing Tactics : Referral Building, Partnership Marketing, and Social Media (with Michigan SBDC, must register to view)

The third in a three-part series with Michigan SBDC, providing guidance on three different tactical approaches to marketing and how to get the most out of them for your small business.

“Melissa provided what I consider the best way to approach marketing in the online realm” – Attendee

Small Business Marketing Articles

American Family Insurance – 5 Tips for Cross Promotion With Other Businesses

Melissa joins up with other marketing professionals to divulge top tips for creating strong marketing partnerships.

Brazosport College Blog – 7 Helpful Tips for Small Business Marketing on a Budget

This blog features tips from Melissa’s eBook Small Business Marketing on a Budget in a concise, digestible article put together by Janice Goines.

Business Beyond 5 – The Art of Listening

Melissa is a regular guest blogger featured on Business Beyond 5, sharing marketing advice for small businesses in Australia and around the world.

Create You – Marketing As An Introvert

Melissa offers some great tips on how to make marketing easier for the introverted small business owner.

Daily Bits of – One Marketing Rule for Introvert Entrepreneurs: Keep It Personal

Melissa provides advice on best practices for networking as an introverted business owner.

Discover Direct Sales – Building Patience into Your Marketing Strategy

Melissa shares the importance of building patience into your marketing strategy to attract leads instead of turn them off.

Insureon – Big “Game” Hunting: A Guide for Freelancers

Melissa shares her top marketing tips for freelancers.

New Theory – 6 Key Elements to Throwing a Successful Event for Your Business

Melissa offers advice on how to create a successful event for your business.

Pinal Central – Speaker urges building partnerships to grow small business

Reflections on Melissa’s presentation to the Eloy Chamber of Commerce about the importance of building partnerships to effectively market your business.

Ventures – How Volunteering as a Marketing Coach Changed My Life and my Business

Melissa provides insight as a small business owner who grew from an event planner to a marketing consultant.

Sponsorship Sales Articles

The MeetingMagazines.com “Association Conventions & Facilities” – Improving Sponsorship Sales, Tried-and-True Methods to Develop Long-Term, Win-Win Partnerships

Melissa’s tips for acquiring sponsorships for meetings and events.