In business, events can look like a lot of things. They can be hosted and run by your business. They can be joint projects with other collaborators. They could even be unplanned, unexpected moments of good fortune. The common thread is that an event will involve other people. And the key to maximizing your post-event marketing is leveraging the other people involved.
So often, the people who plan events get tired or discombobulated after the event is over – especially if it was unexpected – and it can be difficult to think about all the little details of the wrap up that could potentially extend the life of your marketing momentum. In situations where you have ample notice, coming up with an advance plan of all the ways you can catalyze your audience will pay dividends later.
The key to post-event marketing is to make a list of all the constituents involved. Did you have guests? Customers? Speakers? Volunteers? Staff? Vendors? Sponsors? Partners? Investors? Perhaps it was a surprise visit from an influencer or celebrity and you can find ways to leverage AROUND them on social media. Perhaps media outlets may want to know. Make a list of those who should be part of the process.
The key to post-event #marketing is to make a list of all the constituents involved. #smallbiz Share on XThere are many angles you can take with your outreach. In some cases, it may be a casual FYI. In others, you might share documentation of your event and encourage further sharing. Sometimes a simple thank you is all that is required. No matter how your outreach starts, consider what type of call to action might be made to continue building momentum.
The trick to successful post-event marketing is remembering that you are not in this alone. There is a limited window of relevance for whatever happened, and now is your opportunity to capitalize on it by reaching out to the people who have a connection to the experience. The extra time you spend to brainstorm the people who should be contacted is worth it. Your window of opportunity is fleeting, but other people may be interested to be part of capturing this lightning in a bottle!
The next time you are planning an event for your business, remember that any marketing you do in the post-event wrap up phase is just as important – if not more important – than what you did beforehand.