Do you have outdated marketing collateral? Did you print 1000 business cards a while back and you want to use them up even though your branding or even the content on them has changed? Think about it – this is like spilling lunch on an outfit and then wearing it to an important networking conference because that is just what you happened to be wearing! Remember that each outdated piece of material represents someone who will get the wrong impression of your business.
If you relate to this tip, THIS IS YOUR SIGN!
To read more about what your branding says about your business, click here.