Emotion is a pivotal component of marketing to your audience. It’s not about what you provide. It is about how the thing you provide makes them feel. Do your customers want to feel safe? Happy? Pain-free? Beautiful? Strong? When you reach out to them, tell them how you help them feel the way they want to feel. In ONE word, tell me what your customers want to feel…

Once you know overall what will motivate your target market to buy, now it is time to perfect your selling strategies for different personality types. Click here for the first post in a five-part series about selling to different social styles.