How to market like an introvert? If you’re an introvert, that’s the question. But there are some good marketing tips for introverts you might want to consider.
Being introverted is not necessarily about being shy. It is about measuring your interactions, being comfortable in your social time, and getting ample opportunity to recharge afterwards. So, when networking and marketing is vital to getting clients and customers for a business, how do you do so while staying sane and healthy as an introvert?
Believe it or not, I classify myself as an introvert. Here are three top marketing tips for introverts I endorse:
- At networking events or meet-ups, rather than immersing yourself in big groups of people, focus on having 2 or 3 meaningful one-on-one conversations. Introverts can focus on making deeper connections – it comes naturally. You may not make a high volume of contacts, but the ones you make will be much deeper and the experience will be less draining. And you may even learn more about their pain points in a way that allows your business or marketing to come up organically – remember this post from August?
- On social media, watch other groups and pages. Observe conversations and get to know the people involved. Private message those who you feel a connection to. If you start this way, the following you build on your own page will start with a core of people who are truly familiar to you – putting clear faces to the masses.
- If you can, plan your schedule so you have days of meetings and days of no meetings. Days with no meetings are a chance to strategically build social rest into your calendar. You can catch up on work, catch up on “me time,” whatever is needed.
I’d love to hear from the other introverts out there. What do you do to manage introversion in networking? What are your best marketing tips for introverts?