Appealing to the senses is a useful tool in our marketing. Science tells us that engaging the senses of sight, sound, touch, smell, and taste triggers our memory in those areas. Although smell has the clearest link to memory, there is evidence that the more senses are involved, the more accessible the memory is. And therein likes the power of sensory marketing.

The more senses are involved, the more accessible the memory is. #marketing #mktg Share on X

These days, when we have so much input to divert our focus, we may have our audience’s attention for 5-10 seconds before they move on. So, using your brand to appeal to the senses may be what helps to keep that customer with you longer or even lock in the memory for later.

In last week’s Tip of the Week, we talked about using your About page to fill out WHAT you do (your offerings) with HOW and WHY you do it. Well, sensory marketing can be another interesting way to feed the HOW component.

If you’re a writer, you could read an excerpt from your book. If you’re an artist, you can show images of your process or even your studio. There are many options to bring layers to your brand.   I would love to get your feedback – what options do YOU have for involving the senses in your brand marketing?

And remember that this all goes into the idea of keeping your audience’s attention on your brand for as long as possible.  For more ideas on how to do that so you have a better opportunity to convert them, click here.