Now that you have read through Overcoming Your Marketing Roadblocks, you have realized that the biggest hurdle in front of you right now is understanding how to maximize online marketing for your business.
Marketing your business online can be such a confusing prospect because of how quickly the landscape changes. I fundamentally believe that online marketing – like any other kind of marketing – is about figuring out the rules of the tool and then using it creatively to reach your audience and nurture your community. And – like any other kind of marketing – success in online marketing is about figuring out how it fits into the rest of your marketing plan (and ensuring that it actually does fit).
For some reason, online marketing is often treated differently. So many businesses overcomplicate it. They bite off more than they can chew. They get so excited about meeting new leads that they forget to actually talk to them. Or they miss opportunities to take the conversation somewhere else and convert it to a sale. Or they go in for the sale so quickly that they neglect to cultivate the lead first.
Does any of this sound like you?
Let’s be realistic about what online marketing is and where it belongs in your marketing plan.
There is no shortage of information out there in the world about various aspects of online marketing. As a starting point, I have compiled some of my resources to make it easy for you to get started! Please note that all of my resources assume low-budget marketing methods.
Marketing Tips of the Week (Free)
Google Analytics – 3 Stats to Look for to Help Your Marketing – Your website is the focal point of your online marketing plan, and it also holds a lot of important information for you about your audience and its behavior. Here are a few data points to check out that will get you into a rhythm of deciphering your stats! Read Here
4 Effective Social Media Principles for Small Business Owners – Some rules to live by if you want to get the most out of your social media marketing plan as a small business on a budget. Read Here
Cornerstone Content – How to Be Smart with Your Blogs – A strategy for getting the most out of your blog content. Blogs are a powerful tool for your website for many reasons, and this approach may help you harness that power. Read Here
How and Why to Use Newsletters for Your Business – What if I told you you would have to reach your leads 10 times before they would become customers? How about 20? 50? 100? Newsletters can be the perfect answer to so many questions in your online marketing – and your overall marketing – plan. Read Here
Digital Guides and Worksheets
A Crash Course in Online Marketing – An introductory guide to online marketing that breaks down the relationship among three of the tools in your online marketing plan: Blogs, social media, and newsletters. While these are not the only tools that can be factored in, understanding the function of them will help you get more from your whole plan. Check it out HERE
Facebook Engagement Bootcamp – Eight Weeks to Boost Facebook Engagement and Conversions – This workbook is an 8-week digital bootcamp that guides you through the exercises you can do to build a stronger community around your business Facebook page. We will work on building a smart posting strategy and then supplement that work with exercises designed to create more conversation and business alliances around your brand. Check it out HERE
