If you have realized that your next big marketing goal is finding your audience(s), you have come to the right place!

Your target markets are the foundation for EVERYTHING in your business.  It’s not just about your marketing. Even aspects of your operations should be driving towards how you serve your audience.  That makes this topic the most important part of your marketing plan.

You might be amazed how many subtle sub-sections there are of the audience you think you are talking to. I find out all the time when I offer workshops in different places that the same material elicits different questions and thoughts from business owners depending on where I am. It is not enough for me to say that I am serving small business owners. It is so much more nuanced than that for me. And it probably is for you, too.

The only way you can make a sale is to get someone’s attention and hold it until you have their trust and interest. In order to do that, they need to feel that your message was designed for them.  AND you need to get it in front of them.

With all this said, clarifying your target markets is critical.  You are right to focus on this. For my part, I am glad to share with you some resources that will help you find your target markets.  The resources below are relevant if you are:

• Just starting your business or business idea

• Reassessing your audiences as you pivot in your business

• Breaking into a new market

• Launching a new offering

• Embarking on a rebrand

Explore the resources below and see what is right for you so you can move forward now!

Marketing Tips of the Week (Free)

Why Selling to “Everybody” Reaches Nobody – The more specific your marketing, the more it calls out particular members of your audience, the more effective you will be! Read Here

Marketing with Purpose – The best way to hold the attention of the audience you want to reach! Read Here

Why Your Marketing Message Must Matter to Your Target Market – The importance of matching up the message you are sending with the audience you are sending it to, and the impact this has on your business. Read Here

Digital Guides and Worksheets

Defining Your Target Markets (B2C) – Use this workbook to prompt you with the questions you need to answer to fully flesh out your Business to Consumer target markets.  This is a fillable worksheet you can use to profile your various audiences! Check it out HERE

Defining Your Target Markets (B2B) – This version of the fillable workbook prompts you with questions to profile your Business to Business target markets. Figure out what you need to know to market with specificity and hook the right leads. Check it out HERE