There is not one marketing platform that is right for every person or every business. With so much information being shared about various tools, it is easy to feel pressure to become educated and experiment with tools that are current. But really, the keys to marketing are to 1) reach your target audience and 2) reach them with a message about your brand that will resonate with them. Ultimately, we need to feel comfortable delivering that message through whatever tool we are using if we are going to use it consistently and effectively over time.
So, learn about the options, but remember that the tool needs to be right for you just as it needs to be right for your audience.
What are the tools you feel pressure to use and are unconvinced about?
And if you want to read more about marketing your business on social media, click here.