Why I love LinkedIn: Sure, you know that LinkedIn is a place where you can post your resume online. Maybe you use it when you think there is a job open, or because you casually hope that a headhunter will find you there. But, have you ever thought about what LinkedIn can do for you?
LinkedIn is a searchable database of resumes. Looking for a sponsor? You can search for people at potential sponsoring companies whose job description entails sponsorships. Looking to expand into the fashion industry? You can look up people in your network who have the key word “fashion” somewhere in their profiles. Instant conversation starter. Are you a business owner looking for a partner in your area who covers a different angle of the same target market? Run your search terms in “ “ and filter responses by city.
In a world where knowledge is power, LinkedIn is a searchable database with potential icebreakers. You can go to your next meeting prepared. Or, this could be why you arrange the meeting at all.
If you are on LinkedIn, try letting it work for you and see what happens.