So many businesses hit the ground running with great offerings, products, and services and then become frustrated when their phones are quiet and their social media followings or engagement are embarrassingly low. This is the time to explore your marketing strategy and find new ways to build a real audience among people who want what you offer.
Or maybe you want to grow and scale your business. Smart marketing is part of that process, too!
At Melissa Forziat Events and Marketing, we start with a discussion with you to learn about your business goals, current marketing practices, your target market. From there, we build a tailored marketing strategy to achieve your goals. I’ve seen it time and again that even one well-placed suggestion can have a huge impact!
For some, this means brand development. For others, this means working out exactly who your target markets are and where to find them. For some, it’s about looking at your lead and customer retention strategy. For others, this means planning a great event or campaign. We work together to focus on the marketing strategy that is right for your business.
And if you feel good about your marketing strategy, but you just don’t have the time to do it all and want to delegate to a trusted resource who will take care of your brand and audience, we can do that too! We implement campaigns, manage your newsletters or social media, and take care of the day-to-day marketing work that you need done to keep your business thriving and growing.
Get some ideas from the list below, and let’s chat about what you need!
Brand Analysis
Assessment of your current marketing tools, including your web site, social media, newsletter, etc. Get real feedback on how you come across.
Defining your Core Messaging
Are you just starting out and need help coming up with a business name, tag line, or brand statement? It is so important to have feedback and support for this part of the process before you lock yourself in! This is the root of all future branding and marketing.
Target Market Analysis (most popular)
We come up with a comprehensive list of your target market(s) and a range of marketing and campaign ideas to reach them – all potentially bringing in new customers and revenue. From here, we develop your timeline and strategy. Successful campaigns can bring in dozens of clients, many thousands of dollars in revenue, or even brand new partnerships!
Social Media
Create a powerful new social media presence, build your audience, or learn tips and tricks to make the most of your pages! This is great for those who want to see more engagement and make sure they are representing their brand well while navigating the nuances of social media.
Campaign Development
Do you have a particular campaign in mind to reach your target market and need support to get it across the line? Let's chat!
Perfecting Your Pitch
Are you passionate about your business but not sure how to express yourself most effectively to potential customers or investors. We can hone in on the core messaging of your business and help you craft your message so you can make a strong pitch in writing, in conversation, or in a presentation.
Content Development
Working on an important article, newsletter, press release, or other key content? We can help you generate the right messaging to represent your brand and reach your audience.
• Goal Setting, Event Strategy
• Research and Analysis
• Budget Development
• Revenue Growth Strategies, Fundraising, Sponsor Acquisition
• Developing Sustainable Partnerships
• Event Branding and Communications, Public Relations
• Newsletter and Press Release Writing
• Volunteer Recruitment, Training, and Management
• Development of Event Deliverable and Collateral
• On-Site Project Management
