advertising tips

Length of Exposure to your Brand Impacts Your Audience’s Recall

The world is a busy place. As technology has advanced over the years, more and more stimuli are positioned to compete for our attention throughout the day. We may spend five seconds…or even less…evaluating new information or input before moving on to the next thing. This becomes a real challenge for people who are marketing [...]

Length of Exposure to your Brand Impacts Your Audience’s Recall2017-03-26T18:42:14-07:00

Using the Prestige Factor to Appeal to High-End Customers

The prestige factor. This is a topic that came up in yesterday’s “Business Talk Time” discussion (watch it here!), and one that is worth addressing here. As you consider marketing methods that could be right for you, one angle to think about is the level of prestige of your target market. The higher the perceived [...]

Using the Prestige Factor to Appeal to High-End Customers2017-05-23T13:32:28-07:00

How to Evaluate a Sponsorship Marketing Opportunity

If you are considering any paid form of advertisement through a third party - magazines, events, etc. - be sure to ask to see their media kit or sponsorship deck. This document should outline the demographic and reach they have themselves. If you have already determined the demographic you are trying to reach - which [...]

How to Evaluate a Sponsorship Marketing Opportunity2017-03-26T00:49:53-07:00

The Value of Positive Words

Try using only positive words in your tagline, invitation, pitch, or advertisement. Studies have shown that negative words trigger an emotional response of stress or fear. Leave out the “no” and “not” words and foster a spirit of positivity in your event or business! This ties into the overall discussion of emotion and whether you [...]

The Value of Positive Words2017-03-25T22:51:05-07:00