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advertising

4 Elements to Experiment with in Your Digital Ads

When you make the decision to advertise, your decisions aren’t done. Successful advertising involves constant experimentation.  There are many factors that go into a productive ad.  As you try out different permutations, you can observe the way your results change and ultimately find the solutions that work best.  Let’s dive in and talk about 4 [...]

4 Elements to Experiment with in Your Digital Ads2023-05-29T20:36:41-07:00

3 Ways to Track Your Ad Performance

When it comes to advertising, most small businesses do not have a lot of money to throw around.  You want to make sure that any budget you put toward advertising is going to good use.  How do you ensure that it is?  Let’s talk about 3 ways to track your ad performance. I once attended [...]

3 Ways to Track Your Ad Performance2023-05-29T20:36:41-07:00

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?

Of the various aspects of marketing I address, one topic that typically yields the most questions is social media. As someone who works with clients who have a limited budget for advertising at first, I focus on building a strong foundation of organic community management in order to grow reach and brand awareness.  However, the [...]

Boosting Posts: Is There Value to Low-Budget Advertising on Social Media?2023-05-29T20:38:50-07:00

Should I Spend Money on Google Ads?

In a recent Marketing Tip of the Week, we looked at whether it is worth it for you to invest in outsourcing SEO or SEM management for your small business.  This time we are looking at a related question of whether you should spend money on Google ads.  There are a number of factors to [...]

Should I Spend Money on Google Ads?2023-05-29T20:40:07-07:00
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