amiable

Adapting Your Marketing to Social Styles: The Amiable

Continuing the four-week series on how to adapt marketing to the 4 key social styles. This week: The Amiable. The Amiable is people-oriented, sympathetic, considerate, and supportive. They would rather work as a team than alone; to be led rather than to lead. They are trusting and warm, seeking approval and looking for guidance. They [...]

Adapting Your Marketing to Social Styles: The Amiable2023-05-29T20:43:11-07:00

Adapting Your Marketing to Social Styles

Although each potential customer is a unique individual, buyers generally fall into one of four social styles. The Driver is controlled, assertive, busy, risk-taking; they respond best to facts. The Analytical type is a stickler for precision, risk averse, and critical of persuasion; they want facts and they want you to give them time with [...]

Adapting Your Marketing to Social Styles2023-05-29T20:43:11-07:00
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