brand building

What’s in A Name: Tips for Naming Your Small Business

Enjoy this week's guest post by Julie Basello! Coming up with a name for a business seems like a simple thing. But the name of your business is a decision you’ll have to live with for a long time. Let’s talk about some of the things you should consider as you choose a business [...]

What’s in A Name: Tips for Naming Your Small BusinessMelissa Forziat2023-05-29T20:32:55-07:00

Memory and Brand Building – The Science of Leaving an Impression on Your Audience

When brand building for a small business, we are ultimately relying on the memory of the audience. The money and time spent in marketing has little value if the message does not register. So, how do we approach brand building in a way that utilizes the way that the brain structures memories? Simply put, there [...]

Memory and Brand Building – The Science of Leaving an Impression on Your AudienceMelissa Forziat2023-05-29T20:41:54-07:00

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