brand development

The Building Blocks of a Brand

Whether you are creating a brand for the first time or rebranding, there is a lot to consider in the image you are trying to construct for your audience. Business owners often feel overwhelmed at the prospect of establishing a brand. Many don’t know where to begin. Today, let’s look at the building blocks. The [...]

The Building Blocks of a Brand2023-05-29T20:30:15-07:00

The Olympic Approach to Brand Development

For years, I worked in the field of major international sport events, such as the Olympics and the Rugby World Cup. There are aspects of operating a business of that size that are not comparable to anything else, like dealing with the scale or adapting your operations in an ever-changing world to adhere to a [...]

The Olympic Approach to Brand Development2023-05-29T20:33:35-07:00
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