For years, I worked in the field of major international sport events, such as the Olympics and the Rugby World Cup. There are aspects of operating a business of that size that are not comparable to anything else, like dealing with the scale or adapting your operations in an ever-changing world to adhere to a [...]
Enjoy this week’s guest post by Caroline Johnson, which is especially great for all the marketers out there who just don't feel comfortable talking about themselves! A few weeks back, I was invited to be a guest on a webinar with an established professional figure in my industry. While of course I was extremely flattered, [...]
For many business owners, the concept of brand seems abstract. When I lead workshops on this topic, I find that the attendees usually know they need a brand and have a basic understanding of the idea. What usually comes as a surprise is the scope that brand has in daily operations, the depth of application, [...]
This weekend – 4th of July in the US – an incredible thing happened. I was selling tickets at CSz Seattle, a local improv comedy theater, when Mila Kunis and Ashton Kutcher walked up to me to buy tickets. CSz Seattle had unexpectedly arrived at needing an influencer marketing plan. I am sure you can [...]
If you are marketing a small business, but have never gone through the process of crafting a brand statement, today is the day! Brand statements define what your business does, who it serves, and how you help them. The statement itself might not be something you use in your marketing, but the language you create [...]
Every week I do improv comedy. And I see a lot of improv comedy shows. If there is one thing that I have learned about people (improvisers and theater goers) through this activity, it is that we make snap judgements. As a marketer, I know how important it is to utilize the patterns of these [...]
I see a lot of small business owners using social media, and I see a range of success. Some appear to be reaching their audience, some don’t. At the end of the day, your target market is not necessarily using social media with the intent to buy. So, how does a business use social media [...]
For small businesses owners – and especially solopreneurs – personal brand and business brand can have a lot of crossover. Which makes for an interesting question: Where do you draw the line between showing authentic personality in your brand and sharing personal information with your audience? The answer to this question will be different for [...]
The world is a busy place. As technology has advanced over the years, more and more stimuli are positioned to compete for our attention throughout the day. We may spend five seconds…or even less…evaluating new information or input before moving on to the next thing. This becomes a real challenge for people who are marketing [...]
With so much competing for our attention these days, we spend less and less time considering new input before we move on to the next. In fact, we might spend 5-10 seconds with a message before proceeding. So, what can you do to keep your audience's eyes on your brand for longer? Of course, for [...]