brand management

Leveraging Influencer Marketing and Special Events

This weekend – 4th of July in the US – an incredible thing happened.  I was selling tickets at CSz Seattle, a local improv comedy theater, when Mila Kunis and Ashton Kutcher walked up to me to buy tickets. CSz Seattle had unexpectedly arrived at needing an influencer marketing plan. I am sure you can [...]

Leveraging Influencer Marketing and Special Events2017-05-23T13:32:22+00:00

Small Business Marketing – Crafting a Brand Statement

If you are marketing a small business, but have never gone through the process of crafting a brand statement, today is the day! Brand statements define what your business does, who it serves, and how you help them.  The statement itself might not be something you use in your marketing, but the language you create [...]

Small Business Marketing – Crafting a Brand Statement2017-05-23T13:32:22+00:00

What Your Customer Thinks When They See Your Brand

Every week I do improv comedy. And I see a lot of improv comedy shows. If there is one thing that I have learned about people (improvisers and theater goers) through this activity, it is that we make snap judgements. As a marketer, I know how important it is to utilize the patterns of these [...]

What Your Customer Thinks When They See Your Brand2017-05-23T13:32:22+00:00

4 Effective Social Media Principles for Small Business Owners

I see a lot of small business owners using social media, and I see a range of success. Some appear to be reaching their audience, some don’t. At the end of the day, your target market is not necessarily using social media with the intent to buy. So, how does a business use social media [...]

4 Effective Social Media Principles for Small Business Owners2017-05-23T13:32:23+00:00

How Much Personal Information Belongs in Your Brand

For small businesses owners – and especially solopreneurs – personal brand and business brand can have a lot of crossover.   Which makes for an interesting question: Where do you draw the line between showing authentic personality in your brand and sharing personal information with your audience? The answer to this question will be different for [...]

How Much Personal Information Belongs in Your Brand2017-05-23T13:32:24+00:00

Length of Exposure to your Brand Impacts Your Audience’s Recall

The world is a busy place. As technology has advanced over the years, more and more stimuli are positioned to compete for our attention throughout the day. We may spend five seconds…or even less…evaluating new information or input before moving on to the next thing. This becomes a real challenge for people who are marketing [...]

Length of Exposure to your Brand Impacts Your Audience’s Recall2017-03-26T18:42:14+00:00

How to Keep Your Audience with You Longer

With so much competing for our attention these days, we spend less and less time considering new input before we move on to the next. In fact, we might spend 5-10 seconds with a message before proceeding. So, what can you do to keep your audience's eyes on your brand for longer? Of course, for [...]

How to Keep Your Audience with You Longer2017-05-23T13:32:24+00:00

Beware of Marketing from Marketers

There are many marketing tools for us to choose from when we want to promote a business. Some are free methods, some paid. When I think about the most predatory marketing practices I have seen, many of them relate to someone trying to sell me a paid marketing opportunity. Today I want to share a [...]

Beware of Marketing from Marketers2017-05-23T13:32:24+00:00

An Example of Storytelling – The Melissa Forziat Story

One of the greatest tools we have in marketing is telling a story. As small business owners, we have more than one story that can be compelling to our audience – the story of the business and our life story. Your story is part of your personal brand – and it can be a meaningful [...]

An Example of Storytelling – The Melissa Forziat Story2017-05-23T13:32:27+00:00

How the Word “No” Can Help Your Marketing

The word “no” can be an important part of your marketing plan. As we head into a season of New Year’s Resolutions, of throwing ourselves back into our work, of taking on new clients or projects, knowing how and when to say “no” is valuable not only for our own well-being, but also for being [...]

How the Word “No” Can Help Your Marketing2017-11-07T17:23:19+00:00