Have you thought about the values of your company? If you have, chances are that this was an exercise you went through as you created a web site, social media page, or other longer-form marketing collateral that forced you to take a deeper dive into what you stand for. But once we step away from [...]
I see a lot of small business owners using social media, and I see a range of success. Some appear to be reaching their audience, some don’t. At the end of the day, your target market is not necessarily using social media with the intent to buy. So, how does a business use social media [...]
One of the greatest tools we have in marketing is telling a story. As small business owners, we have more than one story that can be compelling to our audience – the story of the business and our life story. Your story is part of your personal brand – and it can be a meaningful [...]
The word “no” can be an important part of your marketing plan. As we head into a season of New Year’s Resolutions, of throwing ourselves back into our work, of taking on new clients or projects, knowing how and when to say “no” is valuable not only for our own well-being, but also for being [...]
What does your branding say about you? No – what does it really say? Do you know the purpose behind the images, the colors, the words, the font, the tag line? If you don’t, neither do your customers – and all those people out there who haven’t become your customers yet. We are so close [...]
What are your values? Many business owners lose confidence thinking their business fills the same place in the market as a competitor’s. The truth is your business is special. One of the things that make your business special is your VALUES. So, tell us – what are 3 great Values that you bring to your [...]