brand

Do You Need a Logo Before You Start Marketing?

In a recent presentation I delivered, I was asked a question that struck me as a great one to address here: Do you need a logo before you start marketing?  When the question was asked, it occurred to me that it is one that a lot of people are probably wondering to themselves.  Let me [...]

Do You Need a Logo Before You Start Marketing?2019-03-12T22:14:56-07:00

How You Can Use Critiques to Define Your Brand

As a business owner, you want to put your best foot forward all the time.  You want happy customers, consistent sales, and to be proud of your work.  However, the reality of having your own business is that you are treading an uncharted path.  As you continue to define what your business is, how you [...]

How You Can Use Critiques to Define Your Brand2018-12-21T18:51:39-07:00

3 Elements of Creating a Memorable Brand Experience to Hook Customers

You want people talking about your brand - and what you REALLY want is for them to sound excited when they do!  Excitement for your brand and your offerings is the foundation for hooking customers and generating referrals, and you can build it by creating a memorable experience with your brand.  But how do you [...]

3 Elements of Creating a Memorable Brand Experience to Hook Customers2018-08-29T11:55:22-07:00

Branding Terminology – By B&M Design Co

As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish your small business! That’s why we want to take some [...]

Branding Terminology – By B&M Design Co2018-12-17T12:34:03-07:00

Selling Your Brand on Social Media

One of the worst sins of social media marketing is using your profile as a platform to SELL, SELL, SELL!  And it is the sin that nobody tells you about until it’s too late.  Although it may seem counterintuitive to people who have gone to social media to market their products and services, the best [...]

Selling Your Brand on Social Media2018-02-11T03:19:15-07:00

The Best Way to Market Your Business

I talk to a lot of small business owners, and I have noticed one marketing question that comes up most frequently.  What is the best way to market your business? We want to believe that there is an easy answer.  A one-size-fits-all solution.  But the truth is: If there were one answer to that question, [...]

The Best Way to Market Your Business2017-07-05T08:46:36-07:00

Why Your Marketing Message Must Matter to Your Target Market

One of the most fundamental principles of marketing is the idea that we need to send messages that our target market cares about and understands.  This is a principle that seems so easy to understand when looking at other businesses and yet proves so difficult to apply when we turn the focus to our own [...]

Why Your Marketing Message Must Matter to Your Target Market2017-05-23T13:32:20-07:00

How to Attract the Right Customers (Part 4: The Meaning of Colors)

In this blog series we are reviewing how to attract the right customers with the marketing you do for your business.  So far, we have addressed using values to reach your customers in part 1, using tone to attract your ideal audience in part 2, and using keywords to hook your audience in part 3.  [...]

How to Attract the Right Customers (Part 4: The Meaning of Colors)2017-05-23T13:32:20-07:00

How to Attract the Right Customers (Part 2: Tone of Voice)

This series deals with how to get your target market to come to you.  Last week, we discussed how to use your company values to attract the right customers.  (Be sure to read that blog first right here).  By showcasing your values, you tell your customers what you stand for.  This week, we are going [...]

How to Attract the Right Customers (Part 2: Tone of Voice)2017-05-23T13:32:20-07:00

How to Attract the Right Customers (Part 1: Values)

If you have a business, you need customers.  It may seem like any customer is a good customer at first.  The truth is that you have at least one type of ideal customer.  Knowing your target market is important for the long-term success of any business, so you can reach out specifically to those leads.  [...]

How to Attract the Right Customers (Part 1: Values)2017-05-23T13:32:20-07:00