brand

Rebranding Your Business: The Essentials

Rebranding is a big deal.  Initiating a rebrand is a project to be taken seriously!  It is one that ideally involves strategic thinking and a planned execution.  If you are thinking about rebranding your business, this Marketing Tip of the Week is a good place to start.  Let’s talk about the essentials of rebranding your [...]

Rebranding Your Business: The Essentials2019-08-13T22:36:25-07:00

Marketing around Stigma – Accentuating the Positives of a Difficult Subject

Every business is different, and the marketing techniques that work for one may not work for another. For businesses that deal with social stigma or shame around the pain points they resolve, marketing can be a challenge!  In this Marketing Tip of the Week, let’s look at how you can start to get traction when [...]

Marketing around Stigma – Accentuating the Positives of a Difficult Subject2019-07-30T19:42:34-07:00

Brand Consistency – 5 Rules for Showing Up

For many business owners, the concept of brand seems abstract.  When I lead workshops on this topic, I find that the attendees usually know they need a brand and have a basic understanding of the idea.  What usually comes as a surprise is the scope that brand has in daily operations, the depth of application, [...]

Brand Consistency – 5 Rules for Showing Up2019-06-13T20:40:15-07:00

5 Ways to Research Your Audience’s Pain Points

I love the questions I get from brand and target market presentations.  To me, these aspects of marketing are the fundamentals, and if we have questions about fundamentals they NEED to get answered.  A great one came up today about how to identify your audience’s pain points, and I want to dig into this one [...]

5 Ways to Research Your Audience’s Pain Points2019-06-24T23:10:28-07:00

Do You Need a Logo Before You Start Marketing?

In a recent presentation I delivered, I was asked a question that struck me as a great one to address here: Do you need a logo before you start marketing?  When the question was asked, it occurred to me that it is one that a lot of people are probably wondering to themselves.  Let me [...]

Do You Need a Logo Before You Start Marketing?2019-06-25T00:13:51-07:00

How You Can Use Critiques to Define Your Brand

As a business owner, you want to put your best foot forward all the time.  You want happy customers, consistent sales, and to be proud of your work.  However, the reality of having your own business is that you are treading an uncharted path.  As you continue to define what your business is, how you [...]

How You Can Use Critiques to Define Your Brand2019-06-25T00:48:48-07:00

3 Elements of Creating a Memorable Brand Experience to Hook Customers

You want people talking about your brand - and what you REALLY want is for them to sound excited when they do!  Excitement for your brand and your offerings is the foundation for hooking customers and generating referrals, and you can build it by creating a memorable experience with your brand.  But how do you [...]

3 Elements of Creating a Memorable Brand Experience to Hook Customers2019-06-25T01:54:42-07:00

Branding Terminology – By B&M Design Co

As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish your small business! That’s why we want to take some [...]

Branding Terminology – By B&M Design Co2019-06-13T22:17:58-07:00

Selling Your Brand on Social Media

One of the worst sins of social media marketing is using your profile as a platform to SELL, SELL, SELL!  And it is the sin that nobody tells you about until it’s too late.  Although it may seem counterintuitive to people who have gone to social media to market their products and services, the best [...]

Selling Your Brand on Social Media2019-06-26T00:28:40-07:00

The Best Way to Market Your Business

I talk to a lot of small business owners, and I have noticed one marketing question that comes up most frequently.  What is the best way to market your business? We want to believe that there is an easy answer.  A one-size-fits-all solution.  But the truth is: If there were one answer to that question, [...]

The Best Way to Market Your Business2019-06-26T01:14:35-07:00