branding

Do You Need a Logo Before You Start Marketing?

In a recent presentation I delivered, I was asked a question that struck me as a great one to address here: Do you need a logo before you start marketing?  When the question was asked, it occurred to me that it is one that a lot of people are probably wondering to themselves.  Let me [...]

Do You Need a Logo Before You Start Marketing?2019-03-12T22:14:56-07:00

Small Business Owners: Taking a Vacation Will Help Your Brand, Not Hurt It! – By Patricia Claybrook

We use sunscreen to protect our skin. We create passcodes to secure our belongings. And plan vacations to unwind the mind and avoid burnout. So why, then are small business owners so afraid to unplug? In a 2017 survey by OnDeck Capital, only 32 percent of SBOs say they generally plan time away. We get [...]

Small Business Owners: Taking a Vacation Will Help Your Brand, Not Hurt It! – By Patricia Claybrook2018-12-17T12:17:24-07:00

Branding Terminology – By B&M Design Co

As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish your small business! That’s why we want to take some [...]

Branding Terminology – By B&M Design Co2018-12-17T12:34:03-07:00

How to Create Brand Guidelines for Your Small Business (and Why You Need To!) – by Lidia Varesco Racoma

  I was recently designing packaging for a small business and when I requested their brand guidelines, she had never heard of the term. I’m guessing this is common for many small business owners. Or else, you have heard of brand guidelines, but don’t know where to start when it comes to creating them [...]

How to Create Brand Guidelines for Your Small Business (and Why You Need To!) – by Lidia Varesco Racoma2018-12-17T17:14:21-07:00

Six Habits of Empathetic Companies to Help Improve Your Brand – By Shakira M. Brown

  According to American Express Open, “empathy” is one of the top marketing trends of 2018. Empathy is something you give. And companies that understand that will likely use branding that is appreciated and embraced. These are the brands that will connect, ultimately rising to the top in the hearts and minds of its customers. [...]

Six Habits of Empathetic Companies to Help Improve Your Brand – By Shakira M. Brown2018-08-28T10:35:33-07:00

The Lesson We Can Learn from Dove’s Marketing Mistakes

By now you have likely heard about the highly controversial Facebook ad run by Dove earlier this month.  Dove’s ad was a three-second GIF featuring body wash.  The GIF first showed a black woman wearing a brown shirt.  She removes the shirt to reveal a white woman wearing a light-colored shirt.  She removes the shirt [...]

The Lesson We Can Learn from Dove’s Marketing Mistakes2017-10-18T10:42:17-07:00

Mixing Business and Personal in Your Marketing

When it comes to marketing, branding, or public relations for your business, how much personal information and opinion should be involved?  This is a complicated topic, and one that can be difficult for a small business owner to navigate on the fly.  Today, we are going to set some ground rules for how much you [...]

Mixing Business and Personal in Your Marketing2017-05-23T13:32:20-07:00

Why Your Marketing Message Must Matter to Your Target Market

One of the most fundamental principles of marketing is the idea that we need to send messages that our target market cares about and understands.  This is a principle that seems so easy to understand when looking at other businesses and yet proves so difficult to apply when we turn the focus to our own [...]

Why Your Marketing Message Must Matter to Your Target Market2017-05-23T13:32:20-07:00

How to Attract the Right Customers (Part 2: Tone of Voice)

This series deals with how to get your target market to come to you.  Last week, we discussed how to use your company values to attract the right customers.  (Be sure to read that blog first right here).  By showcasing your values, you tell your customers what you stand for.  This week, we are going [...]

How to Attract the Right Customers (Part 2: Tone of Voice)2017-05-23T13:32:20-07:00

How to Write a Great Tagline for Your Business

Last week we discussed how to write a brand statement to create a bank of language for marketing your small business.  That brand statement can be distilled into various lengths for other content.  This week, we are addressing the tagline. A tagline is a short description with clarifying, memorable information about your brand. When I [...]

How to Write a Great Tagline for Your Business2017-05-23T13:32:22-07:00