Enjoy this week's guest post by Dr. Michele D’Amico, CPC, CELC! There are certain types of people who can take the heat of being an entrepreneur. If you’re reading this, you may be one of them or are at least asking yourself if you are one of them. An entrepreneur wears many different hats, at least [...]
Enjoy this week's guest post by Andrea Bogart! How Adding the Right Artwork to Your Business Can Enhance Your Brand Image and Generate Revenue What an exciting time it is starting and building a business! Your profession is your heart and soul and a large part of who you are as a person. Although there’s [...]
Enjoy this week's guest post by Jodi Bogart! At the beginning of the year, I was feeling a strong desire to make changes to my business. For fun, I decided to get a psychic reading. I’m sure that most business owners don’t seek advice from such sources but I find it can be helpful [...]
Enjoy this week's blog post by graphic designer, Clare Parfitt, and learn about the power of logo design for your business. Reflections on Logo Design A logo is the "billboard" of your company. It provides an immediate first impression. The most well designed logos convey an easy to grasp concept and look and feel, which [...]
Enjoy this week’s guest post from Communications & Outreach Officer, Megan Torgerson, and learn about increasing brand awareness through a video voting campaign. This fall Business Impact NW celebrated its fourth annual IMPACT Pitch Competition providing businesses with a positive social impact an opportunity to work on their business strategy and ultimately vie for the chance [...]
In a recent presentation I delivered, I was asked a question that struck me as a great one to address here: Do you need a logo before you start marketing? When the question was asked, it occurred to me that it is one that a lot of people are probably wondering to themselves. Let me [...]
We use sunscreen to protect our skin. We create passcodes to secure our belongings. And plan vacations to unwind the mind and avoid burnout. So why, then are small business owners so afraid to unplug? In a 2017 survey by OnDeck Capital, only 32 percent of SBOs say they generally plan time away. We get [...]
As a logo and visual identity design studio, we notice there is confusion with the terms brand and brand identity. No hard feelings if you mix these terms up, because it happens frequently. The more you’re educated about these topics, the more you can flourish your small business! That’s why we want to take some [...]
I was recently designing packaging for a small business and when I requested their brand guidelines, she had never heard of the term. I’m guessing this is common for many small business owners. Or else, you have heard of brand guidelines, but don’t know where to start when it comes to creating them [...]
According to American Express Open, “empathy” is one of the top marketing trends of 2018. Empathy is something you give. And companies that understand that will likely use branding that is appreciated and embraced. These are the brands that will connect, ultimately rising to the top in the hearts and minds of its customers. [...]