business

Why Small Businesses Need to Learn to Love Business Operations

This week's guest post comes from Alexandra Suchman, founder of AIS Collaborations. My clients tend to be creative, passionate, right-brained thinkers for whom words like “operations,” “systems”, and “infrastructure” are like nails on a chalkboard. Since my business is helping other small businesses achieve their missions with less stress, clutter, and tediousness, I knew I [...]

Why Small Businesses Need to Learn to Love Business Operations2019-02-19T08:37:37+00:00

Office Reset

Check out this great guest post from Darlene Illig on how to organize your office. Living organized can only happen with good systems in place. Ideally, these are put into place to help one be more productive while making day to day life a little easier. When life gets busy, it’s the systems we created [...]

Office Reset2019-01-29T08:38:39+00:00

How Long Does It Take to Market a Business?

I speak to thousands of small business owners a year, and this type of question comes up a lot. The wording may change, of course.  Sometimes people ask about the ROI of a specific marketing activity or campaign.  Sometimes they ask the quickest way to see success in marketing.  However the question is phrased, the [...]

How Long Does It Take to Market a Business?2018-08-01T10:16:28+00:00

Why the Words “Mutually Beneficial” Lead to Better Business Relationships

The words “mutually beneficial” are some of the most important words you can use in business relationship building.  They unlock doors for you.  Or, at the very least, they stop them from slamming shut!   This phrase – or phrases similar to it - says a lot about you and how you approach the relationship.  Let’s [...]

Why the Words “Mutually Beneficial” Lead to Better Business Relationships2018-07-10T23:43:56+00:00

“How I Got 1000 New Leads Overnight” and Why You Shouldn’t Care

Have you ever seen those sensational, exciting headlines?  People who tell you they’ve created massive success easily and offer to give you the secret that will allow you to do the same?  Generally these claims are made as a way to get our attention on the road to trying to sell us something.  But, in [...]

“How I Got 1000 New Leads Overnight” and Why You Shouldn’t Care2018-06-06T11:23:24+00:00

Should I Spend Money on Google Ads?

In the last marketing tip of the week we looked at whether it is worth it for you to invest in outsourcing SEO or SEM management for your small business.  This time we are looking at a related question of whether you should spend money on Google ads.  There are a number of factors to [...]

Should I Spend Money on Google Ads?2018-05-30T10:58:33+00:00

5 Ways to Stay in Touch with Your Customers

For many businesses, customer retention is part of a healthy profit model.  Once you do the work to connect with new leads and build the relationship so they become customers, it is inefficient to then go and drop the conversation altogether and search for new leads to woo.  Yet, it can be a real challenge [...]

5 Ways to Stay in Touch with Your Customers2018-05-16T10:51:42+00:00

Getting the Most from Your Giveaways

One of the techniques to build excitement around your business and bring in new audiences is doing giveaways.  Unless you are a philanthropist, you are not doing giveaways just to do them.  You are looking for results!  And yet, giveaways are often approached as a last-minute campaign with little to no planning.  Today, let’s talk [...]

Getting the Most from Your Giveaways2018-04-25T00:50:23+00:00

Techniques for Making Effective Calls to Action (Part 2)

In my most recent Marketing Tip of the Week, we talked about calls to action and how to stay confident enough in your pitch to seamlessly make them (read that tip here).  Now that we know why to do it, I wanted to take this opportunity to explore HOW.  For a lot of business owners, [...]

Techniques for Making Effective Calls to Action (Part 2)2018-04-18T01:24:23+00:00

Making an Effective Call to Action (Part 1)

One of the key objectives of any business is to call your audience to action.  If you run a business – not a hobby – you need to get your audience to become clients, customers, investors, patrons, donors, or something else that involves material contribution.  This may happen in stages, and each stage requires a [...]

Making an Effective Call to Action (Part 1)2018-04-10T22:02:30+00:00