call to action

In a recent Marketing Tip of the Week, we talked about calls to action and how to stay confident enough in your pitch to seamlessly make them (read that tip here).  Now that we know why to do it, I wanted to take this opportunity to explore HOW.  For a lot of business owners, it [...]

One of the key objectives of any business is to call your audience to action.  If you run a business – not a hobby – you need to get your audience to become clients, customers, investors, patrons, donors, or something else that involves material contribution.  This may happen in stages, and each stage requires a [...]