case studies

Maintaining Client Confidentiality while Marketing Success Stories

Different marketing approaches attract different buyer personality types.  For some kinds of buyers, hearing (or seeing) the journey of an example client helps them imagine the journey they would be on if they buy what you sell.  It can put a human element to your products or services and allow them to picture themselves going [...]

Maintaining Client Confidentiality while Marketing Success Stories2023-05-29T20:30:20-07:00

Case Studies – A Good, but Risky, Marketing Approach

When it comes to marketing techniques that can push someone from thinking about buying to making the sale, one approach that can be effective is using case studies.  While this approach may work for some prospects, be careful! Case studies work better for some types of people than others.  Plus, staying on the right side [...]

Case Studies – A Good, but Risky, Marketing Approach2023-05-29T20:33:36-07:00
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